The NBCU Ad Sales Strategy team is responsible for driving growth opportunities for Peacock, NBCU Streaming, and the wider sales organization. Acting as strategic consultants, this dynamic team supports Ad Sales and corporate stakeholders across a wide range of initiatives including long-term strategic planning, market/competitive analyses, go-to-market strategies, business case development, sales optimization, and budget planning. As the Manager, Advertising Strategy, you will interface with bu... more details
Job Description
The NBCU Ad Sales Strategy team is responsible for driving growth opportunities for Peacock, NBCU Streaming, and the wider sales organization. Acting as strategic consultants, this dynamic team supports Ad Sales and corporate stakeholders across a wide range of initiatives including long-term strategic planning, market/competitive analyses, go-to-market strategies, business case development, sales optimization, and budget planning.
As the Manager, Advertising Strategy, you will interface with business leaders across multiple functions, both inside and outside Ad Sales. We’re looking for a proactive self-starter to bring innovative thinking and strong analytical skills to help grow our business. As an integral part of a blue-chip team with significant media experience, you will impact revenue growth across Peacock & the rest of the NBCUniversal portfolio by identifying and optimizing monetization opportunities.
Key responsibilities include, but are not limited to:
Formulating the long-term advertising monetization strategy across Peacock & NBCU’s Ad Sales portfolio, while ensuring tactical year-to-year progress toward that vision.
Develop business case analyses, evaluating new monetization strategies and “whitespace” opportunities that drive revenue/demand.
Collaborate with stakeholders across business lines to establish buy-in and operationalize strategies, including colleagues in Sales, Finance, Product, Planning, and Marketing.
Support partnership between Ad Sales and the broader NBCU Media Group by building strategies that inform and influence company-wide decisions.
Support evaluation of new ad innovations on Peacock and set priority KPIs to track in-market performance.
Drive marketplace insights to inform long-term growth opportunities.
Optimizing NBCU’s streaming product strategy to achieve revenue targets while being responsive to marketplace conditions and the competitive landscape.
Support the annual strategic planning process by analyzing the revenue impact of future-facing business cases and ad product development.
Partner with Finance and Planning teams to update financial models, long-term forecasts, and scenario analyses.
Collaborate with Sales and across Strategy teams to develop product solutions for category and client challenges.
Regularly assess in-market performance and Sales feedback & develop recommendations to maximize monetization.
Developing C-Suite presentations to recommend or inform on advertising strategy, performance, and new opportunities for growth and investment to Ad Sales leadership and/or corporate executives.
Assist business leaders with analyses and presentation support as needed.
Benchmark and develop Peacock’s positioning vs. streaming competitors and the broader advertising marketplace.
Drive ad hoc requests with thoughtful, diligent analytics in coordination with cross-functional partners.
Qualifications
4+ years previous relevant work experience; this could include media experience at a tech/network/streaming company, professional services (e.g., consulting, investment banking), or corporate strategy/finance.
Proven quantitative analytical abilities, including Excel modeling skills.
Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides.
Excellent written, verbal, and interpersonal communication skills; the ability to present results of complex analyses clearly.
Excellent organizational, time and people management skills and the ability to work in groups and independently.
Must possess a passion for media and strong intellectual curiosity.
BA/BS required.
Desired Characteristics:
Previous experience in advertising sales or at a media company a plus. Consulting background strongly preferred.
Passion for diving into complex concepts, defining value propositions, and collaborating with other business lines on long-term growth strategies.
Ideal candidate is a proactive individual who possesses the ability to take initiative and perform analysis and other tasks with minimal supervision, including the ability to deal with competing priorities effectively, and work efficiently in a high-paced, results-oriented environment.
Ability to develop strong relationships with across all levels of the organization.
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $80,000 - $100,000 (bonus eligible)
Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
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