Conducting and reviewing keywords, audiences, bids, and management- - monitoring budgets for all active campaigns.- Ensuring ads are targeted to the most relevant audiences/search queries/etc. while researching new audiences.- Implementing new digital advertising platforms that have the potential to move the needle, and overseeing the testing, tracking, and reporting on those tests.- Ad copywriting for PPC and social ads.- Compiling detailed, easy-to-read reports; finding insights, and suggestin... more details
Digital Marketing Coordinator – Digital Ads
LocationUS-OH-Bedford Heights
Brand Name
Universal Windows Direct
Category
Marketing
Overview
Universal Windows Direct - Digital Marketing Coordinator – Digital Ads
The Digital Marketing Coordinator-Digital Ads is the executor of the SEM campaigns and is responsible for creating, launching, and managing the ads on various platforms, including but not limited to Google Ads, Bing Ads, and Facebook Ads. The Digital Marketing Coordinator-Digital Ads conducts keyword research, writes ad copy, sets bids and budgets, selects targeting options, and monitors the performance and quality score of the ads. The Digital Marketing CoordinatorDigital Ads also performs regular testing, analysis, and optimization of the ads, based on the data and feedback from the Digital Marketing Manager and analytic tools.
Responsibilities
- Conducting and reviewing keywords, audiences, bids, and management-—monitoring budgets for all active campaigns. - Ensuring ads are targeted to the most relevant audiences/search queries/etc. while researching new audiences. - Implementing new digital advertising platforms that have the potential to move the needle, and overseeing the testing, tracking, and reporting on those tests. - Ad copywriting for PPC and social ads. - Compiling detailed, easy-to-read reports; finding insights, and suggesting solutions based on those reports. - Management of third-party vendors for paid search. - Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts, sharing knowledge with team members.
Successful Candidates Will Have Experience With: - Proven success managing paid campaigns across Google, Facebook, and other platforms. - Performance marketing, conversion rate optimization, and online customer acquisition - Current trends and best practices in search engine marketing - Website analytics tools (e.g., Google Analytics)--SEO knowledge is a plus! - Strong analytical skills and experience generating performance reports - Familiarity with A/B and multivariate experiments - Ability to work independently and as a team. - Problem-solving in a variety of situations. - Ability to own projects—making sure they get done correctly and on time.
Qualifications
- 3-5 years of SEM/PPC experience - Bachelor's degree in business, marketing, or communications - Experience with other lead-gen organizations—nice to have
Essential Attributes - Driven: Takes a task head-on and isn't afraid to learn from mistakes. - Positive: Creates an experience people can't forget. - Detailed-orientated: Able to think strategically to respond to business demands. - Strong communicator: Has a proven ability to communicate effectively.
Compensation And Benefits - Competitive Salary + bonus opportunity - Medical, Dental, and Vision Insurance plus HSA contribution - Supplemental Insurance - 401(k), matched by UWD - Flex Time Off + Paid Parental Leave - Hybrid work environment - Growth potential
Job Abstracts is an independent Job Search Engine. Job Abstracts is not an agent or representative and is not endorsed, sponsored or affiliated with any employer. Job Abstracts uses proprietary technology to keep the availability and accuracy of its job listings and their details. All trademarks, service marks, logos, domain names, and job descriptions are the property of their respective holder. Job Abstracts does not have its members apply for a job on the jobabstracts.com website. Additionally, Job Abstracts may provide a list of third-party job listings that may not be affiliated with any employer. Please make sure you understand and agree to the website's Terms & Conditions and Privacy Policies you are applying on as they may differ from ours and are not in our control.
We would like to take a second to Welcome You to Job Abstracts, the nation’s largest Pure Job Board. With over 3.1 million job listings from 15,000+ Companies & Organizations, we help job searchers find careers that match their interests. As an anonymous user, you have probably discovered how easy our system is to use. However, you have just scratched the surface of what we can offer.
We encourage you to Register so you can use our most powerful features: searching with multiple terms, setting up multiple locations, establishing favorite companies, and accessing your search history. If you find a job you like, you can apply directly for it, and then, keep notes on it. We will also keep a lookout for jobs that match your search terms and email you when we find something you may like.
You can register for free and the system is free to use. If you like our system so far, click on Register and unlock the power required by serious job searchers.
Any time you conduct a search, the system shows you job matches, ranked by their Relevance Score (RS).
The score is calculated by a proprietary algorithm that uses Intelligent Machine Learning.
The Relevance Score tells you how well the job opportunity matches your search term or terms.
When not logged in, the system is limited to one search term. Scores for single term matches are usually lower.
When you register, log in, and set up multiple terms prioritized by importance, the jobs found for you will receive a much higher Relevance Score.
