Why Genentech???????We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society. About this Marketing Role. The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to heal... more details
Marketing Manager, Lung-Pan Tumor
Why Genentech
???????We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Role
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Marketing Manager is integral to successfully delivering the Lung Pan-Tumor (LPT) Marketing Vision and will be an integral member of the LPT Marketing Team. The LPT Marketing Team has product accountability for the cancer immunotherapy portfolio and the targeted therapy ALECENSA (alectinib). Our cancer immunotherapy portfolio includes in-line TECENTRIQ (atezolizumab) as well as pipeline NMEs such as tiragolumab. TECENTRIQ is approved across nine indications, primarily in lung and liver cancers and we’re preparing to launch a subcutaneous formulation of TECENTRIQ later this year. Genentech’s second cancer immunotherapy, tiragolumab, is a first-in-class anti-TIGIT and launch planning is scheduled to kick-off later this year. ALECENSA is approved in 2 lung indications. We just launched a new indication for ALECENSA in eNSCLC. It is consequently a very exciting and dynamic time for the LPT Marketing Team. We are seeking a talented individual to join our talented team to support our ambitious business goals. This LPT Marketing Manager will partner closely with the Customer Engagement, Strategy, Analytics & Insights, Experience Operations, US Medical Teams, and other functional partners to advance marketing team strategies to execution during a competitive time of the TECENTRIQ lifecycle.
Key Responsibilities
Closely aligned with the Tecentriq value proposition and customer positioning, autonomously optimizes marketing campaigns, supports the execution of the Tecentriq value proposition and the end-to end customer experience
Analyzes customer insights to assess customer needs, drive and adapt tactical marketing activities, and to inform the optimal integrated customer experience
Identifies and works regularly with appropriate internal and external resources (e.g. contracting with agencies and vendors) to support product marketing strategies and activities
Creates new and derivative marketing content autonomously to include branding, logo, core messaging and collateral for marketing campaigns
Designs and delivers relevant and seamless end-to-end customer experiences in partnership with networked functions such as Customer Engagement and Genentech Business Operations
Creates personal promotional messages and resources for field-based channels in coordination with non-personal messages and resources
Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Performs a wide range of tactical activities to support a seamless, well-integrated marketing campaigns across multiple platforms. These activities may span several customer types (e.g. payers, HCPs, organized customers)
Measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize tactical activities and drive customer and business outcomes
Contribute to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
May manage Congresses and Professional Society relationships and coordinate end-to-end meeting management
Participates in flexibly deployed work teams across the CMG network based on their areas of expertise
Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
Omnichannel content deployment (from planning to execution) across multiple channels
Demonstrates Foundational Proficiency within the following Key Competencies
Marketing Managers are expected to consistently perform at the foundational level (foundational is defined as knowing the key components of a competency and applying it, sometimes with coaching support).
Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
Who You Are:
(Minimum Candidate Qualifications & Experience)
You hold a Bachelor's degree
You hold 4 years minimum work experience, with 2 years working in a marketing role or, an Advanced Degree with 2 years of working experience with 1 year in a marketing role may be considered.
Preferred:
MBA or other related graduate level degree preferred
Marketing experience in relevant industries
Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
Location
This position is based in South San Francisco, CA. Onsite presence, on our South San Francisco campus is expected for at least 3 days per week.
Relocation benefits are not provided for this role.
The expected salary range for this position based on the primary location of CA is $125,300 - $232,700. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
#LI-JW2
Genentech is an equal opportunity employer, and we embrace the increasingly diverse world around us. Genentech prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status and veteran status.
