Meet and exceed customer service standards in responding to florists’ internet marketing questions, educating florists on e. Florist product and services, and proactively identifying and addressing opportunities for florists to improve digital marketing performance. Analyze member florist websites and business situations quickly and accurately, drawing on Teleflora’s resources and other SEO tools (i.e. conduct search keyword research, evaluate paid search performance, and review website analytic... more details
Job Description
Meet and exceed customer service standards in responding to florists’ internet marketing questions, educating florists on eFlorist product and services, and proactively identifying and addressing opportunities for florists to improve digital marketing performance
Analyze member florist websites and business situations quickly and accurately, drawing on Teleflora’s resources and other SEO tools (i.e. conduct search keyword research, evaluate paid search performance, and review website analytics)
Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements of websites
Be knowledgeable on wide range of topics, including organic optimization, paid search marketing, blog implementation, link-building, etc.
Keep current with the latest eCommerce marketing tactics, e.g. SEO, SEM, social media, etc., and maintain expertise on all eFlorist marketing services and products
Work both independently and as a team, in collaboration with other eMarketing Counselors
Manage florist relationships through scheduled phone consultations and unscheduled requests and questions
Design and deliver training classes to various internal and external groups on occasion
Qualifications
Excellent customer service skills. Motivated to achieve and maintain high levels of internal and external customer satisfaction
Desire to explain, teach, coach and generally enable our customers to use our tools to achieve meaningful results for themselves over the long-term
Deep knowledge and interest in SEO, SEM, blogs and business analytics and ability to make critical design and technical recommendations
Excellent written, verbal, and analytical skills. Able to determine key takeaways from a dataset and to communicate your recommendations for a florist in a clear and summarized manner
Strong interpersonal and presentation skills. Able to communicate technical concepts these in a manner that non-technical florists can understand
Proven ability to prioritize and deliver multiple projects, adhering to tight deadlines in a constantly changing and extremely fast paced environment
2+ years of internet marketing experience preferred
Experience working with small/medium business also preferred
Comfortable interacting with florists (both familiar and unfamiliar) regularly on the phone
Additional duties as needed
Additional Information
Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility
Opportunities for development and internal mobility
Manager and leadership training, biweekly L&OD webinars, and eLearning offerings
Companywide problem solving and continuous improvement training
Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice
Company focus on wellness and health
Say everything and share your "Love Out Loud™" with the gift of Teleflora® flowers—all made by hand and delivered by hand by your local florist. With more than 10,000 member florists in North America alone, Teleflora offers the kind of personal touches, artistry and expertise you expect from a trusted neighborhood florist—even if that neighborhood is across the country. No prepackaged flowers in nondescript boxes dropped on your doorstep—Teleflora's network of professional florists creates artistic arrangements personally delivered in a vase, often on the same day. Teleflora makes every day an occasion with a two-in-one gift that includes a multipurpose keepsake container for long-lasting enjoyment. For more, visit: www.teleflora.com, or follow us on Instagram and Facebook and tag your own #LoveOutLoud moment.
Teleflora has been part of The Wonderful Company since 1979. The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
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