Rapidly acquire a thorough understanding of Zeta’s offerings, reporting analysis, competitive advantages, resources and processes and articulate them persuasively to prospects and customers Grow existing regional accounts – targeting top digital ad spenders to drive incremental and renewal opportunities Coordinate and manage campaign executions, including custom creative build-outs, set-up of assets, development of campaign timelines, data pulls based on client audience targeting and organizatio... more details
WHO WE ARE
Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
THE ROLE
The Senior Account Manager - Programmatic is at the forefront of Zeta’s strategic client/ agency partnerships. In this fast-paced environment, you will ensure book of Zeta clients is meeting their campaign performance goals and work in tandem with the Account Director to drive account growth in highly targeted digital advertising programs. We are looking for this individual to be located in New York City, Nashville, or in EST/CST.
Responsibilities:
- Rapidly acquire a thorough understanding of Zeta’s offerings, reporting analysis, competitive advantages, resources and processes and articulate them persuasively to prospects and customers
- Grow existing regional accounts – targeting top digital ad spenders to drive incremental and renewal opportunities
- Coordinate and manage campaign executions, including custom creative build-outs, set-up of assets, development of campaign timelines, data pulls based on client audience targeting and organization of campaign documentation
- Conceptualize and manage project timelines, coordinating with internal teams to meet client goals
- Prepare post-campaign analysis reports for clients
- Serve as point person for all campaign requests and communication with client, including creative changes, pacing reports, performance reports, client meetings, campaign recommendations, etc.
- Lead weekly client status meetings and develop client-facing documentation to track deliverables
- Liaise with internal teams, maintaining clear documentation to track deliverables
- Monitor internal and third party reporting for pacing, performance and discrepancy purposes
- Work closely with internal teams to provide continued feedback and analysis for campaigns, inclusive of optimization suggestions and recommendations
- Share expertise and advise clients on new campaign strategies to generate continued results
- Partner with the Zeta Analytics team to prepare post-campaign analysis reports for clients
- Manage new and existing client campaigns to successfully meet and exceed client performance expectations and maintain strong relationships with advertisers to ensure long-term success
- Manage the flow and documentation of campaigns from start to finish
Desired Skills and Experience:
- 3+ years' experience in programmatic advertising within the Account Management or similar function (i.e. Media Planning experience)
- Demonstrated ability to develop and nurture relationships and work effectively at all levels of the decision process
- A reputation as a "go-getter" and "rainmaker "
- Comprehensive experience with MS Office, particularly Excel and PowerPoint
- Ability to manage multiple projects in an accelerated environment, while maintaining careful attention to detail and strong organizational skills
- Highly detail-orientated with ability to handle and prioritize many projects at the same time
- Intelligent, outgoing individual with interpersonal skills and work ethic
- Passion for digital media and thorough understanding of the programmatic advertising industry
- Strong analytic skills, including high level of comfort with Excel
- Excellent business writing, training, communication, organizational and presentation skills
- Ability to work independently, while being open to direction and guidance
- Travel as needed
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $70,000.00 - $90,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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