Develops, implements, and manages Salesforce Marketing Cloud campaigns to help achieve business goals, regulatory compliance, and to support individual business unit needs. Contributes to overall success of the Marketing team with strategic thinking, content creation, and project management. Maintains strong relationships internally and externally including outside vendors and agency partners. Leads projects independently as needed, and partners with senior leadership and other colleagues when a... more details
Overview
Develops, implements, and manages Salesforce Marketing Cloud campaigns to help achieve business goals, regulatory compliance, and to support individual business unit needs. Contributes to overall success of the Marketing team with strategic thinking, content creation, and project management. Maintains strong relationships internally and externally including outside vendors and agency partners. Leads projects independently as needed, and partners with senior leadership and other colleagues when appropriate.
Compensation:
$109,900.00 - $146,500.00 Annual
What We Provide
Referral bonus opportunities
Generous paid time off (PTO), starting at 30 days of paid time off and 9 company holidays
Health insurance plan for you and your loved ones, Medical, Dental, Vision, Life Disability
Employer-matched retirement saving funds
Personal and financial wellness programs?
Pre-tax flexible spending accounts (FSAs) for healthcare and dependent care??
Generous tuition reimbursement for qualifying degrees
Opportunities for professional growth and career advancement?
Internal mobility, generous tuition reimbursement, CEU credits, and advancement opportunities??
What You Will Do
Manages the development and implementation of Salesforce Marketing Cloud campaigns including determining campaign requirements, writing marketing briefs as appropriate, overseeing copy development and design, reviewing with key stakeholders and legal/compliance, and establishing metrics of success.
Oversees the ongoing operations of existing Salesforce Marketing Cloud campaigns, ensuring campaigns continue to deploy accurately and proactively identifying opportunities for improvement
Designs and implements complex Marketing Cloud automation workflows, including event-based triggers, behavioral triggers, dynamic content, and personalized messaging
Prepares and disseminates regular reporting and analysis surrounding Marketing Cloud campaigns
Utilizes data analysis and insights to identify opportunities to improve processes and and audience engagement
Partners effectively with agile, cross-functional teams to drive successful campaigns on an ongoing basis. This includes IT, data architecture, health plan member communications, and compliance.
Manages day-to-day relationships with external vendors, including development partners, freelancers, and creative agencies as needed.
Supports the design, implementation, and maintenance of communication preference centers across business units
Manages best practices for SMS and email deliverability, including IP reputation monitoring, email authentication, and bounce management.
Ensures compliance with all SMS and email consent and subscription policies as set forth by VNS Health legal and Compliance guidelines
Performs all duties within CMS/DOH guidelines, following rules and regulations and stays current on all new marketing policies.
Maintains up-to-date understanding of health care industry trends, best practices, and new advances in marketing automation, in order to proactively identify opportunities for innovation and improvement.
Participates in special projects and performs other duties as assigned.
Qualifications
Licenses and Certifications:
Marketing Cloud Administrator or other related certifications preferred
Sales Marketing Cloud credentials from Trailhead preferred
Education:
Bachelor's Degree preferably in Marketing, Communications, or Business required
Master's Degree Marketing/Advertising preferred
Work Experience:
Minimum 5 years of hands-on Marketing Cloud experience, including Journey Builder, Email Studio, Contact Builder, Interaction Studio, Automation Studio, and Salesforce Data Extensions required
Experience designing, building, and executing complex automated marketing programs with Salesforce Marketing Cloud required
Experience with Ampscript, SQL queries and other technical skills related to Marketing Cloud required
Experience with building and configuring email templates and landing pages required
Strong knowledge of marketing automation and CRM concepts required
Strong knowledge of data analytics related to marketing metrics and health care ROI required
Experience with other Salesforce products (Health Cloud, Experience Cloud, Lightning CRM) preferred
Ability to work independently on multiple projects in a matrixed environment preferred
Intermediate to advanced capabilities using PowerPoint, Excel and Adobe Acrobat preferred
Experience with Medicare and/or Medicaid health plans or other payers, including marketing and communications for members, patients, and health care professionals preferred
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