Job Abstract

As part of the Sony Pictures Home Entertainment marketing team, this position will develop & drive insights-based marketing programs and facilitate strategic planning for key digital accounts (iTunes, Google Play, Microsoft, PlayStation).  This role will work closely with brand, consumer insights, media/digital marketing, strategic planning and commercial teams to develop innovative activations that build engagement and drive incremental revenue.

Customer Program Design and Execution

·     Design insight-driven programs consistent with the promotion plan

·     Develop end-to-end programs for new releases tied to national campaigns with an eye on lifecycle planning (from theatrical release window through home entertainment)

·     Develop customer activation programs for TV and catalog titles

·     Partner with Marketing Insights to provide decision support and actionable insights to key accounts to grow their revenue and profitability on SPHE categories through innovative promotion strategies

·     Lead weekly customer meetings and conference calls

Customer Promotion Planning

·     Develop an account marketing plan for the channel

·     Develop insights-driven promotion plans that meet Commercial objectives consistent with the overall customer marketing approach (includes thematic development, promoting titles, trade spend management, merchandising vehicles, vendors, pricing, 3rd party promotion planning and timing)

·     Track competitor activity and adjust strategies/plans when needed

Customer Program Measurement

·     Achieve account program ROI objectives while balancing value creation vs. cost of complexity

·     Support of account growth, profitability, customer satisfaction, and preferred partner stratus

·     Conduct robust post-mortems to improve efficiency and effectiveness of future programs

REQUIRED SKILLS

•     Analytical problem solving skills (quantitative and qualitative)

•     Experience in developing and executing strategic plans

•     Strong planning and project management skills

•     Excellent oral and written communication skills

•     Experience leading and working cross-functionally

REQUIRED EXPERIENCE

•     6+ years overall customer marketing and/or media experience (specific experience working with transactional entertainment such as EST, iVOD, RVOD, or SVOD is a plus)

•     Must have digital products background and digital customer experience

·     1-2 years working on programs with a digital social component

•     Full lifecycle promotional marketing experience is required

•     Proven experience in working collaboratively with Sales teams and external customers

·      Some travel required

•     Local candidates preferred

*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.