Job Abstract

Independently implements and manages a broader set of defined market programs/initiatives. Leverages a strong comprehension of marketing strategies. Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution. Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to ide... more details

Company Overview: PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in a newly formed Regional Marketing team to elevate our compelling, differentiated PNC brand within local markets, alongside local market teams, regional communications and sponsorships partners.

We are seeking a highly motivated and experienced Marketing professional to join our team to help deliver marketing messages and campaigns that build meaningful connections with our target audiences and drive growth for the business. If you are passionate about bringing the PNC brand to life in a distinctive, locally relevant way through sponsorships and local market initiatives to drive business goals, we want to hear from you.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued, and have an opportunity to contribute to the company’s success.

This position is primarily based in a PNC location in Pittsburgh, PA, or Cleveland, OH. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.

Specific Job Functions to Include:
• Execute integrated, multi-channel initiatives and recommend messaging and marketing strategies to implement in regional and sponsorship marketing plans in conjunction with Senior Marketing Manager.
• Support program optimizations through data analytics, and develop measurement and reporting summaries in conjunction with Regional Communications
• Ensure brand consistency across all marketing channels and touchpoints including, but not limited to digital, print, radio, in-venue signage, and event activations.
• Work cross-functionally and develop strong working relationships with Sponsorships, Corporate Communications, and other key teams
• Lead the development of creative campaigns in partnership with PNC’s agency of record and our internal Creative Services group.
• Clearly articulate brand guidelines, best practices, and processes with internal partners for consistent engagement & execution.
• Support the creation of compelling content for various channels, including social media



Ideal Candidate:
• Possesses a genuine passion for marketing, a curiosity for industry trends, and an understanding of local market dynamics and appreciation for local cultural nuances
• Demonstrates an ability to thrive in a newly formed team environment, showing flexibility and adaptability as the regional marketing team evolves and enhances operating processes.
• Translates feedback from multiple stakeholders, ensuring actionable feedback for agency partners
• Strong organizational skills and attention to detail, with the ability to manage multiple tasks simultaneously, to ensure the timely and efficient delivery of marketing programs and campaigns.
• Maintain a proactive, creative, and innovative mindset to continually improve and optimize our regional marketing efforts.

Experience & Qualifications:
• 3+ years’ consumer marketing experience with a proven track record of successfully developing and implementing marketing strategies to drive brand awareness and customer engagement.
• Creative development and production experience across both digital and traditional channels
• Experience with leading relationships with internal and external agency partners and providing actionable feedback to shape the creative work.
• Prior sponsorship and/or local marketing experience is preferred.

• Independently implements and manages a broader set of defined market programs/initiatives.
• Leverages a strong comprehension of marketing strategies.  Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution.
• Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Readily identifies the strategic and tactical implications.
• Ensures all operating activities are delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management

Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Bachelors

No Required Certification(s)

No Required License(s)

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncbenefits.com > New to PNC.

*For more information, please click on the following links:

Time Away from Work

PNC Full-Time Benefits Summary

PNC Part-Time Benefits Summary

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses.  Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace.  We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.