Job Abstract

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit – one handshake at a time.

The Social Media Coordinator & Content Creator is responsible for working closely with the Social Media/PR and Marketing teams to provide digital support for Boot Barn Inc. and exclusive brands via social media. The ideal candidate will understand social media platforms, marketing strategy, possess excellent written and verbal communication skills and will support and collaborate with key Marketing leaders and team members.

Essential Duties and Responsibilities

• Support Social Media Team in building out our brands on TikTok, while developing engaging content around new product launches, seasonal campaigns, FAQs, brand partnerships, and more.
• Plan, concept, capture, and edit high-quality video content using primarily professional camera equipment.
• Community management - Monitor and facilitate responses to social media posts and direct messages in partnership with the Customer Service team on all platforms.
• Maintain social media email box and oversee monthly social media newsletter.
• Assist the Social Media Team with miscellaneous projects like creation of PR product collections, creation of line sheets for PR purposes and support on PR closet organization.
• Implement social media strategy on platforms such as Tik Tok, Facebook, Instagram, Twitter, Pinterest and YouTube for the Boot Barn family of brands and brainstorm innovative ideas and concepts to support brand initiatives with focus on editorial storytelling, influencers, and consumer engagement.
• Assist in sourcing new talent for all brand segments.
• Edit and refine content to meet brand standards, in addition to optimizing final exports for the various social media platforms with best practices in mind.
• Manage the organization of all internally shot social content to ensure they are named, filed, and saved correctly for future use, and provide general administrative support to the Social Media/PR and Marketing teams.
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.

Qualifications

• Bachelor’s degree in related field preferred
• Minimum 2-3 years of work experience in content creation and social media
• Demonstrates proficiency on all social media platforms
• Proficiency in video editing software
• Photoshop, Illustrator, InDesign, and other content creation app experience is preferred
• Ability to create event marketing materials including flyers, signage, invites, and event program
• Ability to attend select photo shoots and events to capture content (25% travel)
• Demonstrates ability to follow direction and execute tasks with accuracy and efficiency
• Ability to work both independently and collaboratively in a fast-paced environment
• Possess outstanding written and oral communication skills
• Strong organizational skills and detail oriented

Competencies

• Ensure Effective Communication - Listens carefully and attentively to others' opinions and ideas. Communicates information clearly, concisely, and professionally.
• Establish Trust - Follows through on commitments. Is honest and direct with others. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information.