Job Abstract

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

Mattel is seeking an Manager, Digital Marketing (Strategy Development) to drive global video strategies across Mattel’s portfolio of brands and products. The position will work with the Senior Manager of Strategy Development, building and presenting multi-platform content plans for assigned categories of Business. This individual will elevate Mattel’s digital and entertainment content offerings from an audience-first, platform-agnostic position. They will be an expert on global video platforms (YouTube, Netflix, Amazon Video) and be able to strategically apply them to Mattel brands, creating impact and effectiveness across all levels of the digital marketing funnel.  They will build data-rich strategies and leverage internal content teams (strategy execution, production, operations) to turn them into reality. This role will work cross-functionally with brand, markets, media, and production partners to ensure brand consistency and achievement of business goals.  Strategies must create impact and effectiveness across all levels of the digital marketing funnel. 

What Your Impact Will Be: 

• Build and present annual YouTube audience and multi-platform programming strategies for Mattel brand portfolio for assigned categories of business.
• Represent IMC in cross-functional marketing stakeholder meetings to obtain consensus on development of annual, multi-year plans.
• Represent Strategy team in meetings as needed with performance, insights as it relates to multi-year programming or audience strategies.
• Partner with marketing creative to inform optimal creative strategy, best practices for annual plans.
• Partner with marketing Account Management to communicate and obtain buy-in for strategies to cross-functional partners.
• Hand-off strategy to “Execution” Strategists and Publishing for execution against assigned goals.
• Perform and present independent analysis of competitor, audience, platform, and creative updates across broad OTT ecosystem.
• Build partnerships with Mattel content teams (Mattel TV, Films, etc) to ensure strategies reflect full content calendar, find opportunities to support further, and remove structural inefficiencies.
• Research platform trends (i.e. new social platform features), competitive performance across brands and user behavior (i.e. change in consumption patterns over time across certain demographics).
• Develop and lead presentations about content expectations, performance, and audience insights, surfacing key learnings to internal partners that provide recommendations for creative and brand development, ensuring Mattel remains an industry leader in Kids Entertainment
• Bi-annual alignment with legal to ensure platform strategy adheres to S&P, legal guidelines.

What We’re Looking For: 

• BA/BS degree or equivalent years of industry experience.
• 8+ years experience in digital marketing, brand marketing, content strategy and/or digital analytics. 
• Experience in the consumer internet and media industries, specifically YouTube content distribution landscape.
• Google Analytics, YouTube Analytics (including CID) and Tubular Analytics experience required. 

Preferred Qualifications: 

• Deep knowledge of industry trends, platform trends and competitive positioning in the Kids and Family YouTube space. 
• Existing relationships with digital content platforms and media companies.
• Current or previous YouTube certifications in audience development, content strategy, digital rights management, and monetization.
• Strong communication and interpersonal skills – ability to work closely with production, product, marketing, and brand teams.
• Demonstrates ability to effectively build partnership and influence stakeholder and decision making at all levels of a matrixed organization.
• Ability to work independently toward assigned top-line goals
• Ability to think critically about a situation and speak up to challenge the status quo
• Experience with COPPA, CARU and GDPR.
• Effective problem solving and analysis skills, and impeccable business judgment.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves

The annual base salary range for this position is between $118,000 and $143,000
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights