Design, develop and execute complex marketing programs and/or initiatives. Partner with internal or external partners to ensure execution of projects is flawless, on-time, and within budget. Understand, champion and partner closely with business partners to develop marketing strategy in line with business objectives and goals. Plan and manage implementation of communications to support Sales, Consultant Relations and Client Relations teams. This will include development of campaign strategies an... more details
Columbia Threadneedle Investments is seeking an experienced Marketing Manager to partner with the Institutional and DCIO distribution groups to develop, produce and maintain high-impact, cost effective marketing communications and programs that support our goals of enhancing brand and garnering assets within the Institutional and DCIO arena.
The ideal candidate will have a record of success designing and delivering targeted marketing campaigns and event marketing, and of closely collaborating with marketing and business partners. You will be comfortable using marketing/sales enablement tools and analyzing and reporting metrics and measurements. You are a focused and creative thinker who has experience with digital strategies and a data-driven approach to marketing. You have excellent leadership and communication skills.
Key Responsibilities
- Design, develop and execute complex marketing programs and/or initiatives. Partner with internal or external partners to ensure execution of projects is flawless, on-time, and within budget. Understand, champion and partner closely with business partners to develop marketing strategy in line with business objectives and goals.
- Plan and manage implementation of communications to support Sales, Consultant Relations and Client Relations teams. This will include development of campaign strategies and materials.
- Work across the organization to ensure alignment and integration. Act as brand advocate by having strong familiarity with look, feel, voice and overall brand presence of Columbia Threadneedle Investments.
- Drive measurable program results, with a focus on digital engagement and brand awareness. Track program participation and results, provide recommendations for improvements, and execute approved recommendations in a timely manner. Involved in defining/refining strategies for evolving the business.
- Manage and support industry events through speaker promotion, brand awareness and thought leadership. Measure success to help drive future events strategy.
- Collaborate with functional marketing areas to deliver multichannel campaigns. Key marketing stakeholders include Intermediary Channel Marketing, Event Marketing, Product Marketing, Thought Leadership, Value Add, Creative & Content, Advertising & Brand, Digital Marketing and External Communications.
- Ensure adherence to budget, risk, and regulatory requirements.
Required Qualifications
- Bachelor’s degree or equivalent work experience.
- 7+ years financial services marketing experience, ideally within the institutional arena.
- Broad knowledge of asset management business.
- Proven ability to lead, influence, communicate and interact with people at all levels across the organization.
- Excellent written and verbal communication skills.
- Strong project management skills.
- Ability to manage multiple projects simultaneously and work in a fast-paced environment Demonstrated ability to work in cross-functional teams.
Preferred Qualifications
- Institutional financial services experience.
- Experience with Salesforce, Marketing Cloud and Jira.
- Comfortable in an Agile work environment.
About Our Company
We’re a diversified financial services leader with more than $1 trillion in assets under management and administration as of 2022. Our team of 20,000 people in more than 20 countries, advise and manage assets and income of more than 2 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.
The estimated base salary for this role is $78,500 - $105,900/ year. Base salaries are determined in part based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that support all aspects of your health and well-being.
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.
Full time
Exempt
Marketing/Product Management
AMINV US Asset Management
