Primarily liaise between brand partner, LN touring and artist representatives to secure exclusive ticket offers (pre-sales, preferred, discounted, special ticket offers) for brand partner’s customers. Help lead brand partner marketing creative and messaging to promote the offers in tour advertising, artist marketing channels, press, social media, etc. Review tour marketing assets with brand inclusion for approval to ensure brand partner inclusion meets brand guidelines. Ability to read and under... more details
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
THE BRAND MANAGEMENT TEAM
The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you’re ready to do the best work of your life, we should talk.
THE JOB
The Senior Brand Manager manages the day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management. You will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on:
Marketing execution on both Live Nation and brand partner owned platforms
Liaise between brand partner and Live Nation National & Local Tour Marketing teams
Data Analysis and Reporting
Innovation & Growth
WHAT THIS ROLE WILL DO
Primarily liaise between brand partner, LN touring and artist representatives to secure exclusive ticket offers (pre-sales, preferred, discounted, special ticket offers) for brand partner’s customers.
Help lead brand partner marketing creative and messaging to promote the offers in tour advertising, artist marketing channels, press, social media, etc.
Review tour marketing assets with brand inclusion for approval to ensure brand partner inclusion meets brand guidelines.
Ability to read and understand basic tour marketing media plans to ensure Brand commitment is being fulfilled.
Work with the Live Nation ticketing directors and local venue box offices to ensure brand partners ticket offer is set up correctly and within the correct timeline. Ensure the ticket quality and quantity for the brand partner offer meets contractual guidelines.
Help manage brand partners yearly tour media budget and send regular updates to brand partner of budget status.
Work with Live Nation Finance team and Live Nation tour marketers to reconcile each tour media spend when the brand partner has committed incremental media dollars to support ticket offers.
Gather, analyze, and package key metrics, learnings and development opportunities into program recaps that are delivered in a timely manner.
Develop basic understanding of LN Digital, Mobile and Social Media assets and work with Planning team to ensure proper execution of sponsorship-based media plans.
Support program financials including budget tracking, billing, invoicing, tour media budget reconciliations and other relevant financial activities.
Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs.
Support department wide development initiatives.
Additional responsibilities as requested from Manager and/or Senior Management as requested.
WHAT THIS PERSON WILL BRING
3+ years direct experience in brand management, marketing, or advertising agencies
Work with recognizable global brands preferred
Record of success delivering innovative marketing programs with measurable results
Experience with marketing programs that blend physical and digital components preferred
Knowledge of consumer and market research with ability to implement into decision-making and management
A proven understanding of data analysis and reporting
Deep curiosity about emerging marketing trends and ability to integrate into client programs
Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel; proficiency in Keynote is a plus
Strong passion for music, including knowledge of current/relevant artists and industry trends
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa
BENEFITS & PERKS
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
WEALTH: 401(k) program with company match, Stock Program
FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support
CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network
Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
New York City Hiring Range*: $70,000 - 75,000
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position in New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee’s salary history will not be used in compensation decisions.
