Job Abstract

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.? 

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Position

Peacock is seeking an experienced, innovative, and collaborative conceptual creative leader to oversee creative marketing across the Brand and Partnerships teams. This is a unique opportunity to be at the forefront of the next phase of the Peacock Brand and create a brand belief system that will shape decisions across the company and build long-lasting emotional connections with consumers.

As the Creative Director you will be responsible for inspiring and leading a team of creative writers, producers, art directors and designers (both internally + externally) to develop and execute on the master brand positioning and strategy.  You’ll not only build 360, brand-centric campaigns that will drive customer acquisition, engagement and retention across all the channels but create and foster genuine brand love for Peacock.

This role will partner closely with its Brand Marketing, Partnerships and Design counterparts to maximize the impact of marketing opportunities through breakthrough, brand-defining creative.  The team will also work with a growing list of best-in-class external brand partners to create the most impactful, compelling and talked about collaborations and activations in entertainment that will allow Peacock to unlock new channels and engage with new audiences.

The Person

You are an experienced, ambitious, passionate creative who will inspire, direct and lead the Brand teams to deliver big, bold, culturally potent, innovative creative work that will send ripples across the industry. You like to take big swings on ideas that are grounded in the needs of the business and help drive both short-term and long-term KPIs. You’ll bring a deep experience in brand creative marketing, compelling point-of-view and perspective on what makes truly great work and have a natural talent of attracting creative talent and building world-class teams across a variety of crafts. You thrive on building authentic, truly collaborative partner relationships.

You understand brand as integral to growing the entire DTC business and craft clear creative briefs to align teams on a shared vision. You can add a crisp perspective and constructive feedback and steers to taglines, platforms, scripts, manifestos, sizzles, ads, billboards, hype reels, promos, TikToks, merch and everything in between.

You are entertainment and pop-culture obsessed, a master of understanding how entertainment and content can connect with audiences on a personal, deeper, emotional level. Whether you’re a Bravoholic or Potterhead or Dunder Mifflinite or something else, you’ll pack up that fandom and bring it here with you, wearing it like a badge of honor.