In the fast-paced world of digital and social analytics, the Social and Digital Analytics Manager role at Yahoo is not just a job—it's a mission. You will provide regular reporting and insights to our CMO and GM organizations. Integral to the role is developing our social media reporting frameworks, conducting competitive analysis, and measuring success across all aspects of digital and social, including paid, organic, and earned. This role is at the forefront of shaping strategy across brand an... more details
Yahoo is a global media and tech company that connects people to their passions. We reach hundreds of millions of people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
About The Role
In the fast-paced world of digital and social analytics, the Social and Digital Analytics Manager role at Yahoo is not just a job—it's a mission. You will provide regular reporting and insights to our CMO and GM organizations. Integral to the role is developing our social media reporting frameworks, conducting competitive analysis, and measuring success across all aspects of digital and social, including paid, organic, and earned.
This role is at the forefront of shaping strategy across brand and social landscapes through rigorous, data-driven recommendations. It demands not just analytical prowess but a visionary mindset. It’s a role designed for those who thrive in a challenging, high-visibility environment and are eager to significantly impact Yahoo's strategic direction. It's about speed, agility, and the ability to pivot quickly in response to the ever-evolving digital landscape. If you're ready to be at the heart of digital innovation and lead Yahoo's social and digital analytics into the future, we want to hear from you.
This position falls under the YARD team (Yahoo Analytics, Research, and Data). YARD is a global team of multi-disciplined analytics and research experts who work together to deliver actionable insights that drive decision-making across all Yahoo businesses: Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, Yahoo Search, and AOL.
Responsibilities:
Lead and communicate the performance metrics of Yahoo’s social and digital platforms, offering strategic input on the competitive media and social landscape.
Analyze and interpret social media platform metrics (Twitter, Facebook, Instagram, YouTube, LinkedIn, and TikTok) to mine actionable insights.
Partner with key stakeholders across Research, Analytics, and Data Science
Leverage social listening tools to create topics, and themes to capture share of voice, brand affinity, audiences, and trends across Yahoo’s brands.
Monitor social channels, identify relevant social posts and conversations, and communicate social sentiment to community managers and leadership.
Conduct advanced analytics and statistical projects to deepen our stakeholder’s understanding of marketing data trends and their business implications.
Leverage 3rd party datasets across competitive research tools to inform broader audience and business implications across all Yahoo brands.
Collaborate with social media strategists, brand managers, and community managers to provide data-driven recommendations for their social and marketing strategies.
Work directly with the heads of the social media teams to oversee the success of the owned social strategy, which will be measured by aligning ahead on objectives and KPIs.
Design and maintain dynamic dashboards to visualize key social media performance indicators, facilitating real-time insights and decision-making for stakeholders.
Requirements:
High proficiency in digital and social analytics and listening tools (e.g., Sprinklr, Sprout).
Strong written communication skills, including crafting and presenting data-driven analyses and insights to articulate performance and opportunities to key stakeholders.
Strong verbal communication skills and adept at pitching persuasive presentations.
Strong Strategic thinking skills, being able to articulate how social and digital recommendations will impact Yahoo businesses at large
Thorough understanding of social media's influence on digital traffic
Proficient in data visualization tools (e.g., Tableau, Looker) and web analytics tools (e.g., Adobe Analytics).
Experienced in data analysis using Excel, including pivot tables and VLOOKUP.
Preferred: ability to leverage SQL to query and manipulate large datasets, ensuring efficient data retrieval and analysis for robust reporting and insights.
Innovative and creative with a self-starter mentality and eagerness to take on new tasks.
Proven track record and enthusiasm for complex problem-solving and analysis
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.
The compensation for this position ranges from $90,750.00 - $188,750.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.
Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.
If you’re curious about how this factors into this role, please discuss with the recruiter.
Currently work for Yahoo? Please apply on our internal career site.
