Mattel is seeking a Sr Global Media Partner to work with the internal YouTube Paid Media buying team across various brands. This candidate will be an experienced professional in the YouTube space that supports end-to-end management of Mattel’s YouTube paid media activity. The role will assist the team in: campaign set-up and optimization as well as provide recommendations to overall YouTube media strategy. What Your Impact Will Be: Assist in translating Mattel’s Media Buying Strategy into campai... more details
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Opportunity:
Mattel is seeking a Sr Global Media Partner to work with the internal YouTube Paid Media buying team across various brands. This candidate will be an experienced professional in the YouTube space that supports end-to-end management of Mattel’s YouTube paid media activity. The role will assist the team in: campaign set-up and optimization as well as provide recommendations to overall YouTube media strategy.
What Your Impact Will Be:
- Assist in translating Mattel’s Media Buying Strategy into campaign builds within the Google Ads platform. This includes campaign creation, trafficking, optimizations, and pacing across key drivers & content series.
- Ensure media flighting and content are aligned to maximize performance.
- Monitor competitors and macro trends and suggest campaign optimizations as needed.
- Ensure flawless execution across all campaigns by setting up campaign builds in the system - determine campaign targeting, manage keyword lists, upload creative, develop ad copy, and execute A/B testing plans created by the management team.
- Make real-time optimizations to maximize channel performance & media efficiency.
- Set-up tests in the platform to measure performance differences between different ad groups, keywords, creative, target audiences, content, etc.
- Assist with weekly and post-campaign performance reports for the cross-functional team, taking complex data and drilling down to the most relevant details.
- Assist with weekly and post-campaign performance reports for the cross-functional team, taking complex data and drilling down to the most relevant details.
- Support the Manager on weekly Reporting calls for each brand.
- Ensure all campaigns are properly actualized and troubleshoot with vendors/partners, as needed. Ensure all campaigns track to budget.
- Partner closely with the Media Strategy Managers to ensure strategic alignment with larger Media Plans across all brands.
- Collaborate with wider Integrated Marketing Communication teams to drive better YouTube paid media plans through media + creative alignment.
What We’re Looking For:
- Bachelor's degree in Marketing/Business/Communications or related preferred
- 3-4 years overall experience with 1-2 years YouTube Media Buying & execution required; Toy/Kid, Entertainment or Retail experience a plus
- Proven track record of handling high campaign volume and driving quantifiable results
- Advanced knowledge in YouTube platform, Google Ads, Google’s Display & Video 360 Software, and YouTube analytics platforms
- Strong grasp of SEO practices, keyword research, and content optimization
- Skilled at Microsoft Excel Reporting (calculations, pivot tables, etc.)
The annual base salary range for this position is between $83,000 and $103,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.
Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.
Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.
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