Lead channel content strategy, including on existing channels (i.e., LinkedIn, X, newsletters) as well as emerging channels (i.e., Instagram, email program) Develop content marketing strategies by campaign/story and lay groundwork with key partners for execution Understand and implement SEO best practices to produce content that aligns with keyword strategy and improves overall ranking and organic traffic Strategize and execute paid media editorial opportunities Partner with Director of Communic... more details
Interested in working on cutting-edge blockchain technology and creating equitable access to the global financial system? Since 2014, the mission-driven team at the Stellar Development Foundation (SDF) has helped fuel the tremendous growth of the Stellar blockchain network, an open-source platform that operates at high-scale today. Developers and companies around the world build on it, and the SDF team is expanding to support the rapidly growing and changing Stellar ecosystem.
The Head of Content will partner across teams to develop and bring to life the SDF story, whether as a whole or on a campaign, moment-in-time basis. This person will work closely with the Director of Communications in outlining the full content strategy for the next 12 - 24 months, and identify the big bets for growing this practice for the organization. As a new team, this person will be critical in establishing what success looks like for content marketing at SDF, building its foundation, metrics of success, and illustrating its impact across the organization. This role will grow a team underneath them over time and will report directly to the Director of Communications.
Qualifications:
- Deliberative (Careful, vigilant, anticipate obstacles)
- Includer (Experience with stakeholder engagement in the content process)
- Activator (Turn thoughts into action; move work forward during and after team meetings)
In this role, you will:
- Lead channel content strategy, including on existing channels (i.e., LinkedIn, X, newsletters) as well as emerging channels (i.e., Instagram, email program)
- Develop content marketing strategies by campaign/story and lay groundwork with key partners for execution
- Understand and implement SEO best practices to produce content that aligns with keyword strategy and improves overall ranking and organic traffic
- Strategize and execute paid media editorial opportunities
- Partner with Director of Communications on content strategy development and lead implementation
- Lead initial discovery of overall content insights in current state to drive content strategy and build practice
- Identify metrics of success for content executions; Lead weekly report out in partnership with with Content Manager
- Partner with Director of Communications on development and narrative for monthly and quarterly insight reports
- Develop test and learn strategy and executions, as part of larger content marketing strategy
- Guide editorial executions with Content Manager, communicating needs in shifting plans, reprioritizing content, and more
- Partner across organization with key contacts, such as Creative Director, Director of Digital Marketing, Analytics Strategist and others, on implementation of content strategy and developing new processes for its execution
We offer competitive pay with a base salary range for this position of $155,000 - $195,000 depending on job-related knowledge, skills, experience, and location. In addition, we offer lumen-denominated grants along with the following perks and benefits:
USA Benefits/Perks:
- Competitive health, dental & vision coverage with most plans covered at 100% for the employee + any dependants
- Flexible time off + 15 company holidays including a company-wide holiday break
- Up to 12 weeks of paid parental leave for both non-birthing and birthing parents, as well as up to 14 weeks of paid pregnancy leave for birthing parents
- Gym reimbursement ($80 per month)
- Life & ADD (up to $50K)
- Short & Long term disability
- 401K with 4% match
- Health & Dependent Care FSA Accounts
- Commuter benefits with $250/month employer contribution
- Health Savings Account (HSA) with monthly employer contribution
- Family building benefits through Kindbody
- Wellbeing benefits (One Medical, Rightway, Headspace)
- L&D budget of $1,500/year
- Daily lunch and snacks in office
- Company retreats
About Stellar
Stellar is more than a blockchain. Powered by a decentralized, fast, scalable, and uniquely sustainable network made for financial products and services and a thriving and passionate ecosystem that includes a non-profit organization driven by a mission, Stellar is paving the path to unlock the world’s economic potential through blockchain technology. Built with speed and low costs in mind, the Stellar network provides builders and financial institutions worldwide a platform to issue assets, and to send and convert currencies in real time creating real world utility. Founded in 2014, the Stellar Development Foundation (SDF) supports the continued development and growth of the Stellar network and also serves the ecosystem of NGOs, corporations, universities, small businesses, governments, and solo entrepreneurs building on the Stellar network through tooling, funding and strategic collaborations. Together, Stellar is where blockchain meets the real world.
About the Stellar Development Foundation
The Stellar Development Foundation (SDF) is a non-profit organization focused on working with and supporting changemakers to create equitable access to the global financial system through blockchain technology. SDF provides grants, investments, funding, and other awards to builders and organizations. SDF also develops resources and tooling on the Stellar network to help unlock real world utility. As a nonprofit foundation, SDF puts the health of the Stellar network and the Stellar ecosystem and its mission above all else.
We look forward to hearing from you!
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SDF is committed to diversity in its workforce and is proud to be an equal opportunity employer. SDF does not make hiring or employment decisions on the basis of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law.
