DESCRIPTION
Wondery is looking for a Branded Content Lead to support our rapidly growing business, reporting to the Head of the Creative Ad Studio. This role will be responsible for high-touch branded content activations by supporting the development of 360-sponsorship materials and leading project management of advertising campaigns that involve video, social, and live events. The Branded Content Lead will work closely with the creative strategy and ad production arms of the studio to bring these activations to life.
Key job responsibilities
Become an authority on Wonderys core shows, including the hosts and subject matter
Provide creative thought starters and production budgets for high-touch proposals that include video, social and live events
Work collaboratively across sales sponsorships, content, marketing, franchise, legal, finance and talent management to ensure all proposals are thoroughly vetted for execution and talent considerations are managed with internal stakeholders and advertising customers
Serve as the video and social subject matter expert for the creative studio
Manage and direct talent, and produce video content with product placement
Leverage your network of freelancers and production partners to execute campaigns that deliver against customer KPIs
Partner with Wonderys marketing team to deliver social elements for custom campaigns, providing a strategic point of view on what will perform and how to maximize impact and reach
Serve as the client-facing project management lead for live events; work with advertising clients to bring custom executions with brand integration and live content capture to life
Send RFPs to production partners for live events and oversee all aspects of pre-production, activation, and final delivery
A day in the life
The ideal candidate will have a thorough understanding of the Wondery brand, its shows, and hosts, as well as the ability to work collaboratively across various internal and external teams to deliver successful branded content campaigns.
About the team
Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich and Business Wars, and distribution of hit partner shows Mr. Ballen, Morbid and How I Built This. Wondery was behind eight of the Top 25 New Shows of 2022, according to Podtrac, including Twin Flames, Fed Up and Will be Wild. Over 50 shows from Wondery have hit #1 on Apple Podcasts including Scamfluencers and Twin Flames. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock and The Shrink Next Door and WeCrashed on Apple TV+. Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized podcast listening experience, including access to its premium ad-free offering Wondery+. With Wondery+, fans experience early access, exclusive episodes, and ad-free listening. https://wondery.com/
BASIC QUALIFICATIONS
- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelor's degree
- Experience across social platforms
- Podcast, social, video, audio and/or live event experience
PREFERRED QUALIFICATIONS
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing and booking production crews for a variety of creative needs
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
