Job Abstract

Are you a marketing enthusiast looking to make a significant impact? Join our team at Griswold as a Franchise Marketing Advisor and help our community "live assured." We are seeking a dynamic individual to support our participating franchise offices with tailored marketing, advertising, and publicity efforts.

What we will expect from you:

• Strategize with participating franchise offices on effective marketing efforts

• Perform local marketing assessment, to include:

  • Collaborative review of brand usage

  • Evaluation of current marketing strategy

  • Identify areas for improvement

  • Create strategic marketing plan, including goals and KPIs

• Implement positive changes for full strategy execution

• On an ongoing basis, engage with participating franchise location(s) to:

  • Audit local websites and make updates and improvements as needed.

  • Supervise local video productions and publications on the correct channels.

  • Customize E-mail Blasts using templates.

  • Facilitate review solicitation and response management.

  • Develop and maintain a strong social media presence.

  • Create and schedule local and national content posts.

  • Write and distribute press releases.

  • Create content for blogs, social media, and email campaigns.

  • Review ongoing content ideas and business goals.

• Some travel required to conferences, meetings and events.

What you can expect from us:

• Hybrid Workplace– most weeks you can work from home 3 days/per week

• Flexible time off including 8 Paid Holidays, 6 Wellness Days, 2 Volunteer days to give back & vacation days that increase with tenure.

• Access to Medical, Dental, and Vision Insurance

• 401k Retirement Plan with Employer Match

• 3-year Top Workplace Award-winning culture including ongoing professional development,employee recognition, career pathing, and meaningful interaction across teams.

You will be successful in the role if you:

• Have 3 or more years of experience in marketing or a related field

• Experience within a franchise or multi-location business is a plus

• Bachelor’s degree in marketing or a related field

• Strong understanding of digital marketing tools and platforms (ex: SOCi, GatherUp, Constant Contact).

• Strong verbal and written communication skills

• Excellent computer skills; proficient with Microsoft office and Adobe Creative Suite

• Familiarity with content management tools and programs

• Strong knowledge of marketing and advertising campaigns

• Creative, imaginative, inventive, and original

• Works autonomously and takes initiative

• Organizational skills and attention to detail
  

About Us: What does it mean to “live assured”? It means people enjoying the independence they want and the peace of mind they deserve. It is the promise we make to all our clients; one that we are confident making because of our team. With over 40 years of experience providing care in our local communities across the United States, Griswold operates in more than 170 locations in 30 states and has touched more than 100,000 families. As the industry pioneer, we have a unique position of trusted expertise and a quality team to assure the care we provide is personal. We are the living legacy of a remarkable woman who set out to help neighbors in need, not knowing what her passion would lead to many years later. Learn more here: https://www.griswoldhomecare.com/brand-evolution/
Equal Employment Opportunity (EEO): We will not discriminate against employees based on race, color, religion, sex, national origin, age, disability, or genetic information.