Growth Marketing Manager -Los Angeles, CA area: My client is looking for an experienced Growth Marketing Manager to join the direct-to-consumer home and lifestyle brand team. Reporting to the Director of Marketing, the Growth Marketing Manager will have a critical role within a small, entrepreneurial team to drive success and profitability. The Growth Marketing Manager will develop, plan, and lead new lifecycle marketing initiatives to achieve ambitious growth targets and overall profitability. ... more details
Growth Marketing Manager –Los Angeles, CA area: My client is looking for an experienced Growth Marketing Manager to join the direct-to-consumer home and lifestyle brand team. Reporting to the Director of Marketing, the Growth Marketing Manager will have a critical role within a small, entrepreneurial team to drive success and profitability. The Growth Marketing Manager will develop, plan, and lead new lifecycle marketing initiatives to achieve ambitious growth targets and overall profitability. Specific responsibilities include conversion optimization, email / SMS, paid media, landing pages, upsell/cross-sell, and A/B testing. The ideal candidate is data-driven, technically competent, detail-oriented, creative problem solver, and has a proven track record in performance marketing. What You'll Do:
Lead company lifecycle marketing as a business owner by developing strategies to acquire and retain customers, drive top-line revenue growth, and create shareholder value
Develop and execute growth marketing plans, including subscription program optimization, email / SMS flows, upsell/cross-sell strategies, landing pages, and paid media campaigns
Utilize a test-and-learn approach to all growth initiatives including key performance indicators, goals, and measurable outcomes
Collaborate with internal and external partners to drive e-commerce conversion, average order value, subscription model participation and retention, and return on ad spend
Provide input to the product development process based on learnings from lifecycle marketing, in particular subscription and promotional SKUs
Understand consumer behavior and drivers by measuring key lifecycle metrics (e.G., average order value, clickthrough rates, conversion rates, cost per metrics)
Have a strong understanding of the competitive DTC landscape and be acutely aware of new techniques, identify best practices among competition, and anticipate market shifts
Prepare marketing performance reports and present them with confidence to executive management
Other duties may be assigned
Requirements:
BA/BS degree or equivalent experience
Minimum of 5 years of business experience in DTC/e-commerce companies, with a proven track record in growing e-commerce sales
Experience using web analytics platforms (e.G., Google Analytics, Triple Whale), CRM platforms (e.G., Klaviyo, Braze), and upsell/cross-sell platforms (e.G., Rebuy, Disco)
Proficiency in Google Ads and Meta Ads Manager: hands-on experience with launching, maintaining, and optimizing campaigns
Experience with managing and optimizing online marketing tactics and CRM with an emphasis on efficient spending to generate high ROI
Must be creative, resourceful, and decisive with strong problem-solving and team/consensus-building skills, able to manage multiple projects, meet/exceed deadlines and expectations, and adjust quickly and effectively to change
Clear and consistent communicator that can influence at both the peer and senior level
Ability to work in a fast-paced environment with the flexibility to accommodate demanding project schedules
Strong interpersonal, and communication skills and proven ability to foster a cooperative, results-driven work environment
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