Job Abstract

Under the director of the vice president for marketing and communications, the web content coordinator is responsible for creating, updating and maintaining the College’s website, as well as ensuring that content is optimized for search engines. This position will become the key point of contact between Hood and the College’s agency partner (Oho) responsible for the website’s functionality.

While this is primarily a content position, web development and some coding experience are a definite plus. Knowledge and experience in SEO and working with content management system are required. Experience in HTML and CSS preferred.

The College’s website is essential to recruiting new students, communicating important information to current students, and connecting alumni and other constituents across the globe with Hood. By ensuring web content is accurate, engaging and easy for visitors to find and navigate, the web content specialist will play a key role in raising the visibility of the College, increasing engagement among target audiences and advancing priorities of the College’s strategic plan.

Essential Duties include the following. Other duties may be assigned.

Maximize and maintain existing content

• Ensure content on the website is fresh, accurate, accessible, well organized and easy to find.
• Look for ways to improve existing content with supporting elements such as videos and images.
• Collect, manage and complete all requests for website updates.
• Become the College’s content management system expert.
• Train others in its use and work closely with the Oho team to facilitate improvements.

Create new content

• Generate new content for the College’s website that is consistent with the Hood brand, voice and marketing objectives.
• Working closely with the College’s editorial team, repurpose content that appears in other Hood publications.

Analyze and improve

• Use Google Analytics to monitor and analyze site traffic, measure effectiveness and uncover insights.
• Use Site Improve to proactively monitor website to find, diagnose and fix website problems, including broken links, accessibility, typos and formatting inconsistencies.
• Ensure website content is optimized for search engines.
• Work with the vice president for marketing and communications to establish and coordinate a maintenance schedule for all web pages.

Innovate

• Keep current with emerging web technologies.
• Be the primary advocate for the College website, always seeking new way to make the sire more appealing to visitors.
• Be ready to dream up fun projects, brainstorm wild ideas and imagine crazy possibilities with the full marketing and communications team as we tackle the wide variety of projects that come our way.

Qualifications

We seek a candidate who values diversity, equity and inclusion in all that they do. Candidates must have strong organizational skills and a proven ability to work collaboratively with partners across campus in support of Hood College’s mission as a student-centered, liberal arts institution.

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education and/or Experience

Minimum Requirements/Qualifications

• Bachelor’s degree in communications, English, information technology, computer technology or related field.
• Two or more years’ experience with HTML, CSS, JavaScript, web analytics and content management systems.
• Internships may apply to years of experience.
• Knowledge and understanding of best SEO practices and experience creating optimized web content.
• Experience in creating engaging content for the web.
• Previous supervisory experience (if applicable).

Preferred Skills and Characteristics

• Able to set priorities, multitask and manage complex projects.
• Respects and meets deadlines.
• Able to self-motivate and work as a member of a team.
• Able to maintain a positive attitude under pressure.
• Excellent written and verbal communications.
• Excellent interpersonal skills, with attention to serving our internal clients.
• Must be reliable.

Technology Skills

Experience with a variety of web development tools, including HTML, CSS and JavaScript. Experience with Drupal 10 preferred. Ability to learn new applications quickly including organization-wide information systems and department-specific software applications.

Language Skills

Strong oral and written communication skills. Ability to effectively provide information and positively respond to questions from both external and internal customers both in person and by phone or email. Ability to write routine reports and correspondence.

Reasoning Ability

Ability to solve practical problems and deal with a number of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Ability to work independently and as a member of a group in developing and executing project plans. Ability to work in theoretical arena and apply logic as appropriate.

To Apply

We invite qualified candidates to apply on-line via our electronic application which requires submission of a cover letter, résumé and three professional references.

If you need assistance with the on-line application process, please email humanresources@hood.edu or call (301) 696-3592.

Hood College is committed to diversity in its faculty and staff and subscribes to a policy of hiring only individuals legally eligible to work in the United States. EOE/AAP/M/F/Vet/Disability Employer

Hood College does not discriminate on the basis of sex, race, color, national origin, sexual orientation, gender identity or gender expression, marital status, pregnancy, disability, religion, or age in recruitment, admission and access to, or treatment, or employment in its programs, services, benefits, or activities as required by applicable laws including Title IX of the Educational Amendments of 1972 and Section 504 of the Rehabilitation Act of 1973, and complies with the law regarding reasonable accommodation for disabled applicants and students. Inquiries about discrimination or reasonable accommodation should be referred to the Title IX and Section 504 Coordinator at Alumnae Hall, 401 Rosemont Avenue, Frederick, MD. 21701 (AD 312), (301) 696-3592. For complete information on Hood College’s nondiscrimination policy, please visit http://www.hood.edu/non-discrimination/.