Exhibits strong knowledge of the healthcare industry and an ability to stay current with industry trends and events impacting the portfolio. Extension of the Product Management team; work on product specific surveys supporting multiple products, drive road map, will have a seat at the table with product governance calls, help guide priorities, work on backwards documents etc. Supporting SAS products within the Healthcare Provider space Work with senior leadership to manage and/or coordinate adva... more details
Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.
Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare’s greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.
Overview: The Principal Market Research Analyst will lead the strategic development and execution of comprehensive market research initiatives, focusing on advanced competitive intelligence, market forecasting, and healthcare sector trends. This role is pivotal in shaping long-term business strategies, guiding product innovation, and maintaining a competitive edge in a rapidly evolving industry. Directly supports executive decision-making by delivering deep insights and forward-looking market analyses. May supervise work of vendors who may be assisting on projects.
Duties and Responsibilities:
- Exhibits strong knowledge of the healthcare industry and an ability to stay current with industry trends and events impacting the portfolio.
- Extension of the Product Management team; work on product specific surveys supporting multiple products, drive road map, will have a seat at the table with product governance calls, help guide priorities, work on backwards documents etc.
- Supporting SAS products within the Healthcare Provider space
- Work with senior leadership to manage and/or coordinate advanced market research and competitive intelligence projects to better understand and improve the company's strategic position.
- Resourcefully collect and analyze secondary and primary research data that supports market opportunity, market trend, and competitive landscape assessments. Distill and synthesize conclusions and communicate them clearly and compellingly.
- Maintain and utilize advanced competitive intelligence tools to develop forecasts and strategic insights that keep the company ahead of industry shifts.
- Lead the strategic analysis of market trends to anticipate changes in the healthcare sector, providing actionable insights that inform product development and market strategies.
- Will create collateral that is easily digestible for the teams (through one pagers, PowerPoints etc)
- Manage survey incentives procurement and distribution for market research projects.
- Recruit and/or interview customers and prospects to learn about their experience and attitudes about healthcare technology.
- Develop and implement sophisticated models for market forecasting and scenario planning to predict future market dynamics and company positioning.
- Proactively recommend research process improvements to elevate the market research and competitive intelligence functions at the company.
- Stays current on market research tools – existing and emerging – to bring forward new ideas for keeping a strong pulse on the market which influences how market research is conducted
- Maintain compliance with Inovalon’s policies, procedures, and mission statement.
- Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position.
- Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company.
Job Requirements:
- Minimum of 5-10 years of previous work experience in the healthcare space in a Market Research or Competitive Intelligence role involving hands-on project work; combination of corporate and vendor/consulting side experience a plus.
- Previous experience and familiarity with quantitative and/or qualitative market research methodology.
- Ability to create marketing collateral and deliver research findings
- Proficient in Excel and advanced analytics software (e.g., SPSS, Q, Python).
- Expert knowledge in competitive intelligence tools, such as Crayon, and experience in healthcare technology market analysis.
- Expertise/aptitude in online survey programming.
- Exceptional analytical, verbal, and written communication skills.
- Strong proficiency in PowerPoint.
- Experience working with cross functional staff, management, and senior executives.
- A team player with a positive can-do attitude who loves to learn and who brings analytical and creative thinking to the job.
Education:
- Requires a Bachelor’s degree in Market Research, Business, and/or Healthcare.
- Graduate degree in Business, Statistics/Analytics, Marketing, Mass Communications, Public Relations, or a related field
Physical Demands and Work Environment:
- Sedentary work (i.e., sitting for long periods of time).
- Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions.
- Subject to inside environmental conditions.
- Travel for this position will include less than 5% if necessary.
The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity. At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
Base Compensation Range
$109,922—$144,000 USD
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications listed in a job description. If you don’t meet every qualification listed but are excited about our mission and the work described, we encourage you to apply regardless. Inovalon is most interested in finding the best candidate for the job and you may be just the right person for this or other roles.
By embracing diversity, equity and inclusion we enhance our work environment and drive business success. Inovalon strives to reflect the diversity of the communities where we operate and of our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.
Inovalon is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.
The Company maintains a drug free work environment for all of its associates, which includes employees, contractors and vendors. It is unlawful for associates to manufacture, sell, distribute, dispense, possess or use any controlled substance or marijuana in the workplace and doing so will result in disciplinary action, up to and including termination of employment or the contracted relationship.
To review the legal requirements, including all labor law posters, please visit this link
