The Social Media Manager sits within the Game Shows Social & Digital Organization and reports directly to the Executive Director, Digital Content. This position will be directly responsible for Wheel of Fortune content creation, including daily programming, editorial calendar management and KPI ownership across TikTok, Instagram, Facebook, YouTube, Pinterest and X (as well as future emerging platforms). The ideal candidate is well versed in various aspects of social, but their area of expertise ... more details
The Social Media Manager sits within the Game Shows Social & Digital Organization and reports directly to the Executive Director, Digital Content. This position will be directly responsible for Wheel of Fortune content creation, including daily programming, editorial calendar management and KPI ownership across TikTok, Instagram, Facebook, YouTube, Pinterest and X (as well as future emerging platforms).
The ideal candidate is well versed in various aspects of social, but their area of expertise is in content creation, from initial planning and concepting through execution, analysis and post-mortem. They have a deep understanding of how to represent well-established brands and IPs with an eye toward strategically growing their audiences and scaling their reach across platforms. Should be comfortable creating always-on/evergreen content and large-scale custom camapigns alike, and knows how to re-purpose content across main social platforms, including Instagram, TikTok, Facebook, YouTube, Twitter/X and Pinterest.
The ideal candidate is a highly organized, passionate and creative digital-first storyteller with a deep and confident understanding of innovative trendsand how to curate content across different audience demographics. While you will be working with a team of in-house creatives, you will also have to refine and edit some of your own content, so you should be well-versed with tools and platforms like Canva, CapCut, etc. Ideally, we want someone who knows how to plan content that involves talent and influcencers, as well as cross-branded or co-branded content e.g. for giveaways and brand sponsorships. Should be familiar with short-form and long-form content alike, paid and organic social, and all associated deliverables across main social channels.
This person is a skilled and accurate copywriter, able to craft precise, like-worthy captions and post copy that generates engagement and fan interaction. Equally as important: If content and copy falls short of intended audience goals, our ideal social media managermanager is able to quickly learn, iterate and continue experimenting with passion and curiosity to find the storytelling methods that resonate among identified Wheel of Fortune fan segments. When working with in-house creative team, they are able to give clear and concise creative direction and feedback.
Working in lock step with the brand’s Community Manager, our Social MediaManager will also be responsible for ensuring Wheel of Fortune’s Social platforms are safe, productive and positive platforms for fans. They will own the brand’s community guidelines and step in to help moderate comments, interact with fans and engage with talent.
Most crucially, our Platform Manager is a Wheel of Fortune fan and is excited about socail media, pop culture, entertainment and bringing Wheel of Fortune’s 41-year legacy to new social audiences across the globe.
Responsibilities:
Own and/or manage the entire content lifecycle process, from ideation to capture to edit posting.
Coordinate and execute all content capture on set during Wheel of Fortune tapings.
Coordinate and execute live social media events.
In conjunction with the Executive Director, Digital Content and Digital Producer, assist in the development of brand social media strategy that’s innovative and on trend.
Plan and execute the daily social editorial calendars across Instagram, Facebook, X, TikTok, Pinterest and YouTube (+ emerging platforms) including partnerships and marketing initiatives.
Assist in the planning and execution of social calendars for talent.
Write or oversee the writing of copy and creative direction for all posts with special consideration for Wheel of Fortune’s brand voice, ensuring that all copy is accurate, punctual, safe and on-brand.
In conjunction with the Executive Director, Digital Content and Digital Producer, craft and implement overall social campaign strategy, calendaring and execution for campaigns and tentpole events.
Work with Associate Community Manager to implement an active engagement strategy with fans across all platforms, reacting to the show, special holidays and current events
Ensure all content across all platforms is posted and scheduled during regular business, off-hours, and holidays.
Work closely with the paid media team and third-party agencies when applicable to launch paid promotion of content on Twitter, Facebook, Instagram, and YouTube (+ emerging platforms).
Drive optimizations by testing new techniques, analyzing performance data, and making recommendations regarding shifting resources to top performing posts.
Develop, track, and meet/exceed KPIs across each platform.
Requirements
Deep knowledge of TikTok, YouTube, Instagram, Facebook, X and emerging platforms (plus how best to utilize them) and social content marketing toolsets.
Deep experience as a content creator (personally or professionally) with the ability to record, edit and post on the fly
Deep experience with creative tools such as CapCut, Canva and the Adobe Creative Suite
Experience working directly with talent, talent-representation and being on shoots, sets and red carpets and is comfortable and able to act as a representative of Wheel of Fortune in high-profile entertainment settings.
A track record of creating compelling multi-platform digital content that is shared, consumed, and enjoyed.
Thrives in a collaborative, creative culture and is an active contributor.
Ability to work flexible hours – this role will often require work during non-business hours
Ability to work on-site in Culver City, CA four (4) days per week (M/T/W/Th) – days in the office are subject to change.
Experience with project management software like Airtable
The anticipated base salary for this position is $91,000 to $118,000. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.
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