They Category Business Analyst will collaborate closely with cross-functional partners to analyze industry insights, category trends, and customer point-of-sale (POS) data, translating these findings into actionable tactics to drive sales and profitability. Additionally, they will conduct in-depth customer sales analysis, providing actionable recommendations to fuel sales growth in key areas. Retail Sales Operations. Lead the process of generating content from data analytics that supports custom... more details
About Us: The W. Atlee Burpee Company stands as the pinnacle of excellence in the home gardening industry, trusted by countless enthusiasts worldwide. Burpee is a privately owned and operated seed, plant, and hard goods company, selling across all channels to millions of gardeners every year. We are passionate about quality, innovation, and making home gardening a successful experience. The Burpee company has been in business for one hundred and fifty years.
Job Description: The Category Business Analyst will be the go-to-category expert for developing insightful and actionable customer analysis and selling story presentations. To be successful in this role, one must demonstrate the ability to cut through data to identify what information is most important to the business, so the conclusions are effectively and persuasively communicated.
Key Responsibilities: They Category Business Analyst will collaborate closely with cross-functional partners to analyze industry insights, category trends, and customer point-of-sale (POS) data, translating these findings into actionable tactics to drive sales and profitability. Additionally, they will conduct in-depth customer sales analysis, providing actionable recommendations to fuel sales growth in key areas.
Retail Sales Operations
Lead the process of generating content from data analytics that supports customer line review presentations
Ingest Weekly Vendor Portal Data for auditing purposes where necessary/track some outright segments at retail
Labor productivity in retail merchandising and operations/warehouse staff
Support optimal routing/territory coverage for merchandisers
Provide sales team with ad hoc analytical support that identifies sales opportunities
Space planning in analysis of overall display, product assortment, sku performance – optimization, productivity, rationalization
Build strong relationship with retail customer leaders as a trusted category insights advisor
Create dashboards to analyze the health and support focus of Burpee’s business units – U.S. Retail Sales, eCommerce, Canada
Better understanding of weather API reporting
Assist in budget planning including customer forecasting & monthly reconciliation
Category Insights
Optimal sell-through by customer based on profitability
Data reporting – analyze retail sales, cross functional support, and translate it into actionable insights to drive sales
Category Performance – traditional category metric reporting (category, segment, brand performance, and indexing)
Consumer Insights – Mine brand and category interaction (market data, etc.), monitor consumer goals and ambitions
Retailer Insights – Retailer objectives, trends, and category contribution
Position Qualifications: This position requires an understanding of syndicated and consumer data, market research and strategy, industry trend application and knowledge, planogram development and optimization, and a complete understanding of the category management process.
Minimum of 1-3+ years of experience in Consumer Products; experience in SKU intense or seasonal category preferred
Bachelor’s Degree Required
Demonstrated ability to identify both short- and long-range growth opportunities based on sales analyses
Strong team and interpersonal skills necessary - Develop entry level staff into valuable salespeople
Excellent people skills and ability to build and maintain relationships
Flexible and adaptable, able to change and alter according to changes in projects or business environment
Ability to work independently and prioritize duties with minimal supervision, to meet deadlines
Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers
Familiarity using dashboarding software (PowerBI, Qlik, Tableau) and space planning software (JDA, etc.) is preferred.
Benefits: Burpee offers competitive compensation, comprehensive benefits, and paid time off package in this congenial, business casual work environment. Equal Opportunity Employer.
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