BuzzFeed is seeking a seasoned Newsletter & Messaging Manager to join our Audience Development team and help us revamp our strategy with a focus on loyalty and retention. The ideal candidate will be eager to initiate a fresh approach to newsletters and messaging and be willing to lead an aggressive new strategy toward retention marketing and loyalty. They will possess sharp editorial and marketing acumen along with technical skills that will allow them to execute a campaign and then measure its ... more details
About BuzzFeed, Inc.
BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture, and commerce, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the internet in 2006, BuzzFeed, Inc. is committed to improving it: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives. We'll continue to recruit the best founders and creators to join us in this mission, with more additions like HuffPost to come.
Business Area: Content
Job Category: Editorial
Salary: $94,000.00- $110,000.00 USD
Union Status: Non-Union
BuzzFeed Inc. is committed to fair and equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, and geography.
The Role
BuzzFeed is seeking a seasoned Newsletter & Messaging Manager to join our Audience Development team and help us revamp our strategy with a focus on loyalty and retention. The ideal candidate will be eager to initiate a fresh approach to newsletters and messaging and be willing to lead an aggressive new strategy toward retention marketing and loyalty. They will possess sharp editorial and marketing acumen along with technical skills that will allow them to execute a campaign and then measure its effectiveness. This role involves managing our newsletter content strategy to ensure our messaging both engages and retains our audience. This is a full-time hybrid position located in our New York City office.
You Will
- Spearhead the development and execution of a targeted newsletter and messaging strategy that prioritizes user retention and loyalty, aligning closely with BuzzFeed's broader content and business objectives.
- Implement cutting-edge retention techniques, including personalized newsletters and notifications, loyalty programs, and segmented messaging campaigns to boost long-term engagement and reduce churn.
- Oversee all aspects of newsletter production, from ideation to analytics, ensuring content both resonates and serves its intended purpose.
- Utilize a range of CRM tools and data analytics platforms to monitor, analyze, and report on performance metrics such as customer lifetime value (LTV), engagement rates, and retention trends.
- Work cross-functionally with the product and data teams to integrate retention insights into newsletter content strategies, ensuring a seamless user experience across all touchpoints.
- Manage potential full-time strategists or freelance contributors
You Have
- Minimum 5 years of experience in email marketing, audience development, or a closely related field, with a proven track record in driving successful retention and loyalty programs.
- Demonstrated expertise in developing and managing newsletters as a tool for customer engagement and retention.
- In-depth knowledge of CRM systems and email marketing platforms, with strong analytical skills to measure effectiveness and make data-driven decisions.
- Strategic and creative problem-solving abilities, with a focus on optimizing customer journeys and enhancing user engagement.
- An enthusiasm about experimentation and a comfort with testing creative strategies that may not always succeed but that you’ll always learn from.
- An understanding of the BuzzFeed style and voice, and the role it plays in our relationship with our audience.
- Excellent communication and collaboration skills, capable of working effectively with cross-functional teams and influencing senior stakeholders.
- Strong leadership skills with experience in building and leading high-performing teams.
"If you need assistance or an accommodation due to a disability, you may contact us at applicationhelp@buzzfeed.com. Requests received for non-disability related issues, such as following up on an application, will not receive a response."
Life at BuzzFeed, Inc.
We celebrate inclusion and are committed to equal opportunity employment. We are proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
You can expect:
- A supportive, inclusive atmosphere on a team that values your contributions
- Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more
- An attractive and equitable compensation package, including salary.
- A generous benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more.
Note: BuzzFeed, Inc. offers remote/flexible work (unless specified to be required to be in-person) and open to hiring remote candidates who are residents in the following states: CA, CO, CT, DC, DE, FL, GA, HI, IL, KY, MA, MD, ME, MI, MN, MS, MT, NC, NH, NJ, NM, NY, OH, OR, PA, TX, VA, WA, and WV. For non sales roles, we can also hire in AK, AR, AZ, ID, KS, MO, ND, SC, and VT.
