The Marketing Manager, Indirect Retail will be part of the Xfinity Retail Marketing & Merchandising team and will be responsible for managing the development and execution of marketing, merchandising, drive to retail, and related field marketing tactics in Boost Mobile retail and Xfinity Prepaid authorized retailers –primarily targeted to the income constraint audience. This person will also support the launch of NOW across current prepaid internet channels. Reporting to the Senior Director, Alt... more details
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Job Summary
The Marketing Manager, Indirect Retail will be part of the Xfinity Retail Marketing & Merchandising team and will be responsible for managing the development and execution of marketing, merchandising, drive to retail, and related field marketing tactics in Boost Mobile retail and Xfinity Prepaid authorized retailers –primarily targeted to the income constraint audience. This person will also support the launch of NOW across current prepaid internet channels. Reporting to the Senior Director, Alternative Sales Channel Marketing, this position will execute marketing communications strategies, campaigns, and programs in addition to managing the merchandising relationship with Boost Mobile and Xfinity Prepaid Master Dealers.
Candidate must possess strong accountability, communication, and organizational skills, flexibility to react to market changes, ability to problem solve and collaborate across a wide variety of stakeholders and thrive in a fast-paced environment.
Candidate should demonstrate an understanding of strategic marketing communications and brand-centric creative requirements to ensure high performing and on-brand creative output and consistent integration across all tactics.
Key skills needed include the ability to keep simultaneous projects moving, collaboration with cross-functional teams and external partners/vendors, creative agency/vendor management, strong interpersonal/relationship building, influencing, excellent written/verbal communications, field leadership and creative acumen.
Job Description
Core Responsibilities
- Manage the development and execution of marketing, merchandising, drive to retail and related field marketing materials in Boost Mobile retail and Xfinity Prepaid Authorized Retailers.
- Support the launch of NOW across prepaid retail channels
- Execute quarterly campaigns in-store with creative including but not limited to freestanding display, brochures, window clings, posters, flyers and digital assets
- Support field marketing team requests including but not limited to banners, flags, tablecloths, tents, A-frames
- Own vendor production, execution, go-to-market communication with field partners
- Manage end-to-end creative process, budget, and timeline with creative partners and print vendor to ensure timely delivery and best-in-class execution
- Own day to day relationship with Boost Mobile Merchandising team
- Serve as liaison between Region field team and HQ Prepaid marketing
- Partner with Prepaid/NOW Product team, Indirect Retail Sales team, and Income Constrained Marketing Communications team on the development of new merchandising
- Maintain Xfinity Prepaid Indirect Retail creative and field marketing assets on Digital Assets Management system, conducting creative audits as needed
- Consult with Senior Director regarding strategy, content, design and production of all marketing materials. Responsible for ensuring accuracy of content before being communicated to field
- Coordinate brand and legal reviews and content submissions for all creative initiatives
- Ensure key Prepaid Indirect Retail marketing programs are communicated internally
- Consistent exercise of independent judgment and discretion in matters of significance
- Other duties and responsibilities as assigned.
Preferred Qualifications:
- Excellent written/verbal communications skills and strong presentation skills
- Relationship-building, negotiation and influencing skills
- Agency management skills
- Excellent analytical, quantitative, organizational and prioritization skills
- Must be innovative, proactive and a strong team player
- Working knowledge of Microsoft Office Suite
- Works well under pressure and tight deadlines
- Experience with project management
- Retail marketing experience
- Field marketing experience
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relative Work Experience
5-7 Years
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
