Where You'll Make an Impact:Manage external agencies on all aspects of media planning and buying, creative development, and execution. Determine the best use of media across all platforms, including print, broadcast, digital and OOH. Manage internal agency including web/graphic designers, in house social and account managers. Must be able to understand and communicate design vision from inception to execution. Manage internal coordination of all marketing deliverables including website assets, s... more details
Director of Advertising - Maryland
ID
2024-8432
Division
Marketing
Department
Marketing
Employee Type
Full-Time Exempt
City
Hanover
Overview
Why We Need Your Talents:
The Director of Advertising is responsible for managing the processes and maintaining a cohesive and constant image for the company in all advertising, paid media, print production, and signage. This role is accountable for all forms and venues for advertising to promote the Live! Casino & Hotel brand and affiliated partners.
Responsibilities
Where You'll Make an Impact:
Manage external agencies on all aspects of media planning and buying, creative development, and execution.
Determine the best use of media across all platforms, including print, broadcast, digital and OOH.
Manage internal agency including web/graphic designers, in house social and account managers.
Must be able to understand and communicate design vision from inception to execution
Manage internal coordination of all marketing deliverables including website assets, social media content creation, print ads, on-property collateral, direct marketing assets, hotel and sales collateral, and radio scripts
Oversee all social media calendar planning and content creation team
Must be able to manage and review marketing campaign results and understand how to achieve positive results via the media spend and on-site activations.
Owns the brand standards for all creative assets in association with Live! Casino & Hotel
Must be responsible for managing all sponsorship inventory and finances. Will help to develop new sponsorship programs and maintain current partnerships
Manage budget by tracking expenditures, accruals, reporting, forecast and invoicing.
Maintain department checkbook and end of month P&L reconciliation
Meet with external account executives regarding advertising opportunities. Monitor and adjust performance to local competition.
Manage staff development, inclusive of accountability, training, and performance evaluation.
Responsible for maintaining a clean, safe and hazard free work environment.
Other duties as assigned.
Skills to Help You Succeed:
Ability to analyze and interpret departmental needs and results.
Ability to solve complex problems.
Ability to perform assigned duties under frequent time pressures in an interruptive environment.
Highly experienced in media planning & buying, print production, creative development processes, advertising vehicles spanning traditional and digital, and reporting.
A broad variety of tasks and deadlines requires an irregular work schedule.
Five years (5) of experience in a high-volume company in the casino, entertainment/ hospitality industry.
Oversee the advertising team and work closely with the advertising manager.
Strong written and oral communications skills
Strong interpersonal and collaborative skills
Financial and budgeting skills preferred
Must possess the ability to deliver and coach team to give a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
Must display commitment to routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role in the achievement of organizational goals.
Must be proficient in Microsoft Outlook, Word, Excel, Access, and PowerPoint
Qualifications
Must-Haves:
Bachelor's degree in business administration, advertising, marketing, communications or related field preferred or equivalent work experience
Must be able to obtain and maintain a valid gaming license as determined by the state.
Physical Requirements:
Ability to work in an environment where smoking is allowed
Ability to lift and carry up to 25 pounds
Must be able to stand for extended periods of time
Must be able to walk up and down stairs several times a day.
What We Offer
Perks We Offer You
Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
Generous retirement savings options are available.
Free uniforms
Free parking
Discounted meals
Service and Attendance bonuses
Tuition reimbursement
Discounts on hotels, theme parks, travel, and more!
Life at Live!
24/7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
Casino is over 100,000 square feet and requires the ability and energy to move about it with a true sense of urgency!
Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
You will work in an environment where smoking is allowed
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