Overview
THE ROLE:
We are seeking a creative and dynamic Social Media Content Creator Specialist to join our vibrant marketing team at Herbalife. In this role, you will craft engaging and informative content across multiple social media platforms to elevate our brand's digital presence and connect meaningfully with our North America audience. Your work will directly contribute to the shaping of our brand's image and the strengthening of our online community.
HOW YOU WOULD CONTRIBUTE:
• Develop and execute a social media content calendar that aligns with marketing campaigns and company objectives.
• Create high-quality, original content including graphics, videos, and text tailored for each social media platform.
• Monitor social media trends and leverage insights to optimize content strategy and increase engagement.
• Collaborate with the marketing team to brainstorm innovative content ideas that promote brand identity and product awareness.
• Collaborate with different stakeholders to help support company initiatives.
• Analyze social media performance metrics to guide future content development strategies.
• Coordinate with external agencies or freelancers to ensure deliverables meet Herbalife’s standards and deadlines.
• Participate in team meetings and provide creative input to enhance departmental projects and goals.
• Stay updated with the latest digital technologies and social media best practices to keep Herbalife at the forefront of digital marketing.
• Traveling for events and working on some weekends is required.
WHAT’S SPECIAL ABOUT THE TEAM:
Our team is a close-knit group of enthusiastic, innovative professionals dedicated to maintaining a supportive and collaborative environment. We pride ourselves on a culture of creativity, openness, and mutual respect, where all member's ideas are valued and drive the company forward. This dynamic team is not only passionate about health and wellness but also deeply committed to using their skills to make a meaningful impact in the lives of our customers.
SUPERVISORY RESPONSIBILITIES:
• None
Qualifications
SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:
• Bachelor’s degree in marketing, Communications, Digital Media, or related field.
• Proven experience of 5 years in social media content creation, preferably in the health, wellness, or nutrition industry.
• Strong graphic design, video editing, and photography skills with proficiency in Adobe Creative Suite, including Premiere Pro and Photoshop, and familiarity with DSLR cameras and lighting setups.
• Excellent writing and communication skills, with an ability to adapt style and tone for different platforms and audiences.
• Demonstrable ability to analyze data and social media metrics to improve strategy and content.
• Creativity, attention to detail, and the ability to manage multiple projects simultaneously in a fast-paced environment.
• A strong understanding of video production processes, including filming techniques, framing, and effective use of audio, ensuring high-quality visual content.
• Comfortable and confident both behind the camera and in front of it, capable of engaging with audiences through on-screen presence as well as producing content.
• Workfront, Microsoft Teams, Workplace, and Enterprise Employee Recognition Platforms.
Education
• Bachelor’s Degree in marketing, business, communications, or relevant field of experience.
#LI-NP1
At Herbalife, we value doing what’s right. We are proud to be an equal opportunity employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected characteristic. We value diversity, strive for inclusivity, and believe the differences among our teammates is a key contributor to Herbalife’s ongoing success.
Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability and an Employee Assistance Program (EAP).
Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.
If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email your request to [email protected].
