BRAND MARKETING MANAGER SALARY $65 K-$80 K HERNDON, VIRGINIA Looking for an energetic marketing professional who is ready to take an already well-established brand to the next level. Do you have a passion for food, beverage, and service? Are you a born brand developer and marketing strategist? Then we need you! Brand Understand and communicate a consistent brand look, feel, and voice through various mediums Collaborate closely with VP of Marketing and Operations team to develop programming and m... more details
BRAND MARKETING MANAGER SALARY $65K-$80K HERNDON, VIRGINIA
Looking for an energetic marketing professional who is ready to take an already well-established brand to the next level. Do you have a passion for food, beverage, and service? Are you a born brand developer and marketing strategist? Then we need you!
Brand
Understand and communicate a consistent brand look, feel, and voice through various mediums
Collaborate closely with VP of Marketing and Operations team to develop programming and marketing strategy
Develop and manage a marketing calendar to be shared with stakeholders to include promotions, holidays, menu changes, collateral updates, events, social and newsletter, etc.
Be a brand guardian, ensuring each restaurant location is representative of the brand through all applicable mediums.
Manage a loyalty program with strategically placed promotions to increase sales. Experience with Paytronix or similar platforms is a plus.
Manage brand reputation sites such as Google Business, Yelp, etc.
Plan paid promotions and campaign through platforms such as OpenTable, Google, Instagram, Facebook, and Yelp
Manage customer service email, reply to guests or forward to appropriate store locations
Experience working with external agency partners such as PR and digital marketing
Drive increased online ordering
Support new restaurant openings by performing location and competitive analysis, developing the marketing strategy, build community relationships, and plan opening day activities that are unique to that location
Content + Design
Produce high quality in-store signage and branded swag
Work with local and national print vendors for collateral needs
Capture high quality photos and videos for social media
Produce photo shoots and coordinate with chef and freelance photographers to capture high-quality brand photos as needed
Design and edit menus
Provide copywriting for email, web, and print – provide examples
Evaluate and modify content needs based on promotions, engagement, guest feedback, and sales
Develop partnerships with local influencers to create content and expand our social media reach
Software
Microsoft Office Suite
Microsoft Teams
Adobe Creative Suite (Illustrator, InDesign) – provide design samples
Canva
Web
Make on-brand attractive website updates and design changes
Design and update content in Squarespace
Basic understanding of HTML and CSS
Social
Facebook, Instagram, Twitter
Platform manager (i.e. Sprout Social or Meta Business Suite)
Reporting
Experience preparing and presenting a marketing budget
Experience measuring the success of various marketing initiatives in a quantitative manor (budget, resources (time/money), results)
Competitive Benefits:
Health/Dental/Vision
Paid Time Off
401(k), matched up to 4%
Short and Long Term Disability
Tuition Reimbursement
Employee Referral Program
Pet Insurance
Discounts: Hotels, Travel, Tickets
We offer a terrific compensation plan, benefits and great work/life balance. $65K - $85K range. Presented by Garrett Moyer with Gecko Hospitality Please send your resume by return e mail garrett@geckohospitality.com
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