We are searching for an eager, self-starter who is looking to gain valuable Digital Marketing experience in a temporary role at a top action sports apparel brand. The Digital Marketing Associate will be responsible for the development, planning, segmentation, scheduling and analysis across multiple programs and platforms. As a key member of the Digital Marketing department, this individual will be integral to growing the brand's reach and strengthening our connection with our customers. This per... more detailsson must be highly motivated, both detail and deadline-oriented, and can thrive in a hybrid working environment. The ideal candidate continually seeks to improve email performance and their skillset as they relate to driving e-commerce website traffic, acquiring new customers and nurturing the customer relationship pre-and-post conversion. Be the Email expert for your product categories, promotions and performance. Be the Subject Matter Expert for the Volcom Mobile App. Provide recommended actions, insights and opportunities as it pertains to App Push campaigns and automations. Manage app promotions, calendar & coordination. Design the app with seasonal content & product updates. Develop the execution of email & SMS campaigns from start to finish, delivering results. Target and segment customers using a thoughtful strategy across multiple touchpoints. Responsible for the analysis and reporting of the, Email, and Mobile App channel. Uncover data-driven insights to inform decision-making. Work with Digital Graphic Designer, Merchandising as well as Brand department leads in the development of key promotional activity, go-to-market campaigns, product launches and website communications. Provide creative content teams directives for the specific creative required for your asset, audience and brand voice to meet department objectives. Create/write email campaign messaging consistent with the brand. Update and maintain the Digital Marketing calendars. Knowledge and understanding of Email Marketing-specific KPIs. Meet revenue goals and key performance targets in marketing channels, particularly Email & SMS and Mobile App. Be a thought-starter to improve, acquire and convert customers based on customer funnel state. Provide detailed weekly & monthly reporting to be shared with key stakeholders. As an ever-evolving business, other duties may be assigned or required. WHAT YOU'LL NEED:Bachelor's degree; marketing, business, or a related field is preferred .-3 years of Email Marketing and/or SMS experience. Ecommerce and/or web background, though not required. Experience working in an enterprise-level ESP. Klaviyo, SMS - Bump, and/or Shopify experience is a plus. Knowledge of customer segmentation and targeting techniques. Copywriting and basic image editing and cropping. Any HTML/ CSS and/or Photoshop knowledge is a plus. Attention to detail. You double/triple check everything. Strong organization and time management. An agile team member with ability to juggle high priority initiatives and pivot quickly. Team player; has exceptional communication skills to collaborate across multiple departments. Competence to problem-solve independently. Results-driven and customer-centric mindset. Dependable and a genuine, positive attitude. Passion for the active sports lifestyle (Surf, Skate, Snowboard) and/or Fashion. Experience in analytics tools (ex. Google Analytics, Power. BI, Looker Studio, Adobe Analytics). Proficient in project management platforms such as: Trello, Click. Up, Air Table, Asana, Monday.com, Excel and other Microsoft / Google programs. Curious mentality! This position requires some hours at our HQ in Costa Mesa, CA; however, some duties can be performed remotely.
