Work in a multi-client, advertising agency-like atmosphere. Help develop and execute comprehensive marketing campaigns to grow exhibit, sponsorship, and advertising revenue on behalf of our association clients Campaigns may be in the form of email, social, webinars, or video. Design media kits and promotional sales pieces for association clients. Compose and design promotional e-marketing messages to support sales efforts. Design ads for retargeting campaigns Participate in client meetings and a... more details
Description
The Marketing Coordinator – B2B Marketing is responsible for designing, writing and deploying compelling email promotions, media kits, prospectuses and other marketing materials with a focus on B2B Sales. This role requires the ability to work collaboratively and effectively across multiple projects. They will also be responsible for client relations and other account management duties for several key association clients.
What You Will Do
- Work in a multi-client, advertising agency-like atmosphere
- Help develop and execute comprehensive marketing campaigns to grow exhibit, sponsorship, and advertising revenue on behalf of our association clients
- Campaigns may be in the form of email, social, webinars, or video
- Design media kits and promotional sales pieces for association clients
- Compose and design promotional e-marketing messages to support sales efforts
- Design ads for retargeting campaigns
- Participate in client meetings and attend conferences and tradeshows on an as-needed basis
- Maintain and submit various reports on campaign performance
- Work closely with the Sales and Account Management teams on revenue growth strategy
This Role Might Be for You If…
- You are a problem solver with a high degree of energy
- You have a demonstrated willingness to take on new and challenging projects
- You thrive in a dynamic, fast-paced, deadline-driven environment
- You possess an intense attention to detail and accuracy
- You exhibit the ability to work autonomously and manage own projects
- You have the ability to communicate ideas effectively
- You have the ability to travel up to 10%
Basic Qualifications
- Bachelor’s degree from an accredited four-year college or university
- 2-5 years of relevant professional experience
- Experience with design and creation of copy and graphics for a variety of marketing materials with a focus on B2B sales
- Experience designing landing pages for B2B Sales
- Proven skills in Adobe Creative Cloud and Canva, with intermediate experience in InDesign, Photoshop, and Illustrator
- Proven experience working an email marketing platform such as Mailchimp, Hubspot, or Marketing Cloud
- A creative portfolio showcasing diverse array of creative work, including email campaigns and marketing collateral
Preferred Qualifications
- Experience in publishing, advertising, tradeshow or similar industries
- Experience with CRM systems, Salesforce a plus
- Experience with HTML, CSS and JavaScript
- Skill and experience using Microsoft Excel and other programs within the Microsoft Office Suite
- Familiarity with Interactive Advertising Bureau (IAB) standards and best practices is a plus
Where Do You Fit?
Whether you are just beginning your career or are a mid- or senior-level professional, working at Smithbucklin will offer you countless opportunities to develop transferrable skills, acquire meaningful knowledge and gain rich experiences at an accelerated pace. By working collaboratively with smart, ambitious, multi-talented, genuine and hardworking colleagues, you will build meaningful, deep and enduring relationships that will serve you well throughout your career, regardless of your chosen path. In addition, as a 100 percent employee-owned company, Smithbucklin offers all of our people – regardless of position or compensation – an equal chance to experience the fulfillment and reap the benefits of ownership. As owners, our employees control the destiny of Smithbucklin and are unified in the goal of building a great, enduring company.
Equal Employment Opportunity
At Smithbucklin, Equal Employment Opportunity is our commitment and goal. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other protected status designated by federal, state or local law. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of a reference and background investigation based on position.
Smithbucklin will not sponsor applicants for work visas and as a precondition of employment, you must be authorized to work in the United States permanently.
