The Assistant Manager, Genesis Owner Marketing is primarily responsible for the coordination of the strategy development, program development, feature/service of the Owner Marketing, for Aftersales activities. This includes business partner/vendor management and enhancements to align with Genesis brand direction. Enhancing customer marketing to deliver specific, actionable, and relevant message that produce higher response rate, increased retention/loyalty, drive parts sales and retailer profita... more details
At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.
It’s time you rethink what you expect from an employer.
At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.
- The Assistant Manager, Genesis Owner Marketing is primarily responsible for the coordination of the strategy development, program development, feature/service of the Owner Marketing, for Aftersales activities. This includes business partner/vendor management and enhancements to align with Genesis brand direction. Enhancing customer marketing to deliver specific, actionable, and relevant message that produce higher response rate, increased retention/loyalty, drive parts sales and retailer profitability. This position will be responsible for maintaining strategy of Connected Services (GCS) owner marketing communications including being well versed in all backend systems related to GCS. In addition, this role is responsible for coordinating all Connex activities. This position is also responsible for managing the scripts and production of How-To and Technology Understanding video’s that are delivered to the Genesis customer during the 1st 6 weeks of ownership, at minimum.
- Use advanced knowledge to manage the Genesis Owner Marketing program to develop and enhance Aftersales marketing messages to deliver specific, actionable, and relevant messages that increase service visits, parts sales, retention, and loyalty following brand guidelines.
- Create and maintain business documents including policies and procedures, desk procedures, manuals, and guides.
- Coordinate, research, and respond to Regions, Field, and Retailers as necessary for administration and inquires of all programs.
- Responsible for the Statements of Work (SOW) for Owner Marketing, Genesis Connected Services and How-To videos, including all vendor Management for Budget/Invoice responsibilities.
- Work with existing and perspective supplier(s) to develop and maintain necessary RFPs, SOW, Service Level Agreements (SLA) etc. coordinating efforts through HMA Purchasing and Legal.
- Maintain supplier agreements, change orders, purchase requests, purchase orders, and invoices.
- Act as liaison between supplier and other GMA departments as needed, to scope out new project requirements.
Major Responsibilities (continued)
- Stay informed about competitor trends, new technologies and perform necessary research and analysis to make recommendations for improved guest and retailer satisfaction.
- Documents and/or analyzes customer touch points and customer data to identify marketing opportunities.
- Participate in product testing activities; Develop business requirements, test scripts, and perform user acceptance testing.
- Coordinate system assessment, design, and implementation of necessary technology to supports data and system needs of the owner connect marketing area.
- Exercise discretion to maintain budget, including annual development, monthly accruals, ongoing monitoring, and reconciliation.
- Includes overall department budget and individual budgets for above programs.
- Manage all activities related to Connex and Genesis Aftersales including, but not limited to, participating in all workshops and ideation sessions, acting as a liaison between GMA, Epsilon and HAEA.
- Manage all dealer supplier invoicing, reimbursements, and inquiries for field and retailers.
- Interface with finance to ensure timeliness and accuracy of monthly dealer payments to ensure timely delivery of monthly co-op billing for dealers advertising co-op accounts.
- Develop and maintain budget reports to analyze and accurately track forecasted program budget versus monthly spend.
- Effectively communicate monthly budget analysis to executive level management, as well as other departments whose budgets are impacted by Owner Marketing programs.
- Takes leadership in developing business requirements, implementation, and maintenance of marketing platform to support all Owner Marketing customer touch point communications, including connected services.
- Maintains active, up-to-date log sheet to track issues and enhancements and coordinates with management and IT as necessary.
- Assists with defining and coordinating all aspects of the Owner customer touch point strategy across all media and communication formats, including Genesis Intelligence app touch points and quality impact communications (IQS/VDS).
- Oversee performance of suppliers and internal support departments (e.g., HAEA, HATA). Includes developing scope, monitoring quality, and ensuring delivery of goods and services.
- Independently review and approve deliverables from suppliers and internal support departments, including but not limited to analysis, reports, presentations, and field and retailer communications. Involve department manager, as needed.
- Create, release, and pay departmental invoices through SAP.
~ Must be a high school graduate
~ Bachelor’s degree preferred
~ Master’s degree a plus
- Five or more years of relevant experience, of which at least three years is directly related experience within the automotive industry.
- Automotive telematics or connected consumer product experience a plus.
- Two or more years of experience in Consumer Marketing, and/or Service preferably in an auto industry environment.
- Two or more years of experience in Direct Marketing.
- Ability to work with all levels of management.
- Strong strategic planning skills.
- Strong interpersonal and organizational skills.
- Excellent knowledge of Word, Excel, PowerPoint, and other windows-based computer programs.
- Ability to quickly grasp data mining as it pertains to customer communication needs.
- Must have analytical, written, and oral communication skills.
- Ability to work with many different personalities in a fast-paced environment.
- Excellent organization and follow-up skills.
- Excellent decision-making skills with defined judgement ability and maturity.
Normal office duties
Business travel as needed
Travel: 0% - 25%
#LI-Hybrid (60% Onsite/40% Remote)
$69,300.00 - $99,000.00 Annual
- Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
- Holiday Pay - the company shuts down with pay between Christmas and New Years.
- Vacation and sick time off
- Healthcare insurance (medical, dental, and vision)
- 401(K) company match
- Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
- Basic life insurance, short- and long-term disability
- Mental health, wellbeing, and employee assistance program
- Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits).
Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.
