Thompson Restaurants Marketing Brand Manager is responsible for planning and executing marketing and branding efforts for multiple restaurants within the portfolio. Top priorities are to drive brand awareness, plan enticing events and promotions, increase customer loyalty, and take the brands to the next level. Key Responsibilities: Brand Strategy Development: Develop and implement comprehensive brand strategies to create strong and consistent brand identities Define target audience for multiple... more details
Overview Thompson Hospitality, founded in 1992 by Warren M. Thompson, is a leading restaurant, food service, and facilities management company based in Reston, Virginia. The corporate office in Reston serves as the central hub for administrative functions, facilitating streamlined communication and improved efficiency across various business segments. This centralized location fosters better collaboration, resource access, and decision-making, enhancing overall service delivery and organizational effectiveness. Competitive Benefits: Health/Dental/Vision Paid Time Off 401(k), matched up to 4% Short and Long Term Disability Tuition Reimbursement Employee Referral Program Pet Insurance Discounts: Hotels, Travel, Tickets, Restaurants Employees and their relatives are eligible for a discounted meal plan at any of our HBCU client locations while they are attending school Responsibilities Thompson Restaurants Marketing Brand Manager is responsible for planning and executing marketing and branding efforts for multiple restaurants within the portfolio. Top priorities are to drive brand awareness, plan enticing events and promotions, increase customer loyalty, and take the brands to the next level. Key Responsibilities: Brand Strategy Development: Develop and implement comprehensive brand strategies to create strong and consistent brand identities Define target audience for multiple brands Stay up-to-date with industry trends, competitor activities and customer preferences Develop marketing calendar to include promotions, holidays, menu changes, and events Brand Identity Management: Ensure consistent brand messaging and visual identity across all marketing channels and customer touchpoints, including digital, print, in-store, and social media Maintain and enforce brand guidelines Oversee creation and production of marketing collateral, advertising campaigns, menus, and promotional materials Marketing Campaigns and Events: Plan and execute creative and exciting marketing campaigns to increase brand awareness, drive customer acquisition, engagement, retention and to overall increase sales Monitor performance and analyze results Collaborate with operations and plan unique signature events within multiple brands Support Grand Openings by building community relationships, performing location and competitive analysis, build new social following, and plan opening day activities Digital and Social Media Marketing: Align the brand presence through website management, online directories, review platforms, search engine optimization (SEO), and digital ads Manage social media accounts and develop engaging content Create robust CRM program to support multiple marketing strategies Manage brand photo shoots to include developing a shot list and style Manage individual brand loyalty programs to drive guest engagement, retention and sales Public Relations: Manage relationships with local media, food bloggers, and influencers to generate positive coverage and reviews and increase brand visibility for multiple brands Menu Innovation and Promotions: Develop and implement promotional campaigns to drive sales and customer engagement Monitor market trends and customer feedback Collaborate with culinary and beverage to identify opportunities for menu innovation Oversee menu design and edits Local Store Marketing: Create marketing materials to support strategic partnerships with local businesses, organizations, and influencers. Qualifications Bachelors degreed required 3-5 years marketing experience (hospitality/restaurant industry a plus) Proven success in building sales and brand awareness Ability to build strong community relationships Understanding of website and content creation Excellent communication, interpersonal, organizational and leadership skills Experience with budget and time management Who We Are: Thompson Hospitality is the nation’s largest minority-owned food and facilities management company. Our services include hospitality, full dining and quick service restaurants, campus dining, diversity consultation, facility operations and maintenance management.? We are a family-run organization with more than thirty years providing services built on our core mission to provide a positive experience to every relationship we are involved in: one guest, one client, one team member at a time.? As a fast growing company, we have a growth plan to more than double in size over the next three years.? We are looking for team members who are interested in developing their careers to the next level while joining our team of over 4,000 employees, serving clients in over 40 states to include more than 1.9 million guests each year. Thompson Hospitality focuses on three core areas in everything we do: Purpose Give back to our communities Celebrate diversity People Do the right thing Treat people the way you want to be treated Always do your best Be accountable for our actions Performance Serve the highest quality food Provide world-class service Maintain flexibility to better serve our clients
