The CRM Targeting Production Assistant supports the Retention Marketing Team in driving growth and optimizing customer lifetime value through owned media. The team oversees the customer contact strategy, lifecycle, and end-to-end campaign execution across retention channels including Email, Mobile, Site Targeted Content, Direct Mail, and POS. Specifically, the Assistant executes targeting for Mobile and POS Channels, handling promotional, editorial, loyalty, and credit-related messaging. This ro... more details
Bring Your Amazing Self to Work
At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.
Job Overview
The CRM Targeting Production Assistant supports the Retention Marketing Team in driving growth and optimizing customer lifetime value through owned media. The team oversees the customer contact strategy, lifecycle, and end-to-end campaign execution across retention channels including Email, Mobile, Site Targeted Content, Direct Mail, and POS. Specifically, the Assistant executes targeting for Mobile and POS Channels, handling promotional, editorial, loyalty, and credit-related messaging. This role plays a crucial part during busy Holiday periods, requiring adaptability and resourcefulness for efficient teamwork.
What You Will Do
- Configure segments and filters for all retention marketing campaigns in the CRM tool (SAS), covering email, mobile messaging, site personalization, direct mail, and targeted offers.
- Conduct quality assurance checks on mobile campaigns and business rules with team members to ensure accuracy.
- Collaborate with other CRM team members to optimize targeting and execution approaches for campaigns.
- Support in providing campaign response metrics and post-performance insights to marketing strategy partners.
- Coordinate with third-party vendors to manage daily campaign operations status.
- Assist in troubleshooting and communicating CRM tool issues with CRM and Marketing Systems teams.
- Perform additional responsibilities and participate in creative and technical projects as assigned.
Skills You Will Need
Marketing Campaign Management: Experience in configuring segments and filters for retention marketing campaigns across email, mobile messaging, site personalization, direct mail, and targeted offers using CRM tools like SAS.
Collaboration and Optimization: Strong teamwork skills to collaborate with CRM team members in optimizing targeting strategies and execution approaches for campaigns.
Analytical and Reporting Skills: Proficiency in providing campaign response metrics and post-performance insights to inform marketing strategy decisions.
Technical Proficiency: Demonstrated computer skills with proficiency in Microsoft Office software (Word, Excel, PowerPoint) and database applications. Ability to leverage technology for campaign execution and analysis.
Communication and Organization: Strong communication, organizational, and prioritization skills to effectively manage tasks and meet deadlines in a cross-functional, team-based environment.
Problem-Solving and Initiative: Proven ability to identify, resolve, and escalate issues as needed, with a proactive approach to challenging the status quo when appropriate.
Strategic Thinking: Ability to apply strategic thinking, analytical reasoning, data interpretation, and financial acumen to campaign planning and optimization.
Attention to Detail: Heavy focus on quality assurance with meticulous attention to detail to ensure campaign accuracy and effectiveness.
Who You Are
- Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.
- Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 1-2 years of experience in digital marketing or project management.
- Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
- Able to work a flexible schedule based on department and company needs.
What We Can Offer You
- An inclusive, challenging, and refreshingly fun work environment
- Competitive pay and benefits rooted in principles of equity
- Performance incentives and annual merit review
- Merchandise discounts
- Health and Wellness Benefits across medical, dental, vision, and additional insurance
- Retirement Savings Plan with 401k match opportunity
- Employee Assistance Program (mental health counseling and legal/financial advice)
- Resources for continuous learning, career growth, and leadership development
- 8 paid holidays
- Paid Time Off (first year prorated depending on start date)
- Tuition reimbursement program
- Guild education benefit funds 100% of tuition, books, and fees in designated programs
- Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
- Empowerment and autonomy to perform impactful work with tangible results
About Macy’s
Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.
Bring your creativity, energy, and ideas to the Macy's team – Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
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