Develop strategic and effective strategic marketing messages and plans. Manage prioritization of messages/information to ensure strategic marketing outcomes. Work with key stakeholders throughout the organization to establish and create effective strategic marketing programs to drive organizational growth goals. Create and use tools to measure and monitor the effectiveness of strategic marketing initiatives. Monitor industry trends and best practices and integrate into planning. Drive strategic ... more detailsoutcomes in collaboration with vendors and consultants by developing and managing the production of designed pieces, and marketing communication and advertising campaigns Project manage, create, write, edit, proof, and publish a variety of collateral such as advertising, physician outreach materials, brochures, fact sheets, web content, and annual reports. Write clear ,compelling prose in different styles, voices, and tones to most effectively communicate to multiple audiences including referring physicians, consumers, key opinion leaders, and other targeted audiences. Recognize and leverage the business impact of content. Articulate business concepts and organizational priorities in strategic planning and execution. Serve as a consultant to various teams and committees to develop and execute marketing communication. Recommend and implement strategies and tactics to meet team’s goals and enhance Children’s strategic goals. Understand and utilize market data and analysis to inform marketing plans. Build relationships with key stakeholders, and develop and maintain strong working relationships with departments to ensure a reliable and accurate source of information on market share, competitive environment, differentiators, key staff, new service lines, organizational news, and opportunities. Create and utilize a variety of marketing tactics, such as collateral, direct mail, video, photo shoots, and events to engage and inform target audiences. Identify , leverage and integrate platforms to increase the effectiveness of marketing communications. Explore and deploy new and innovative tactics to market communication. Seek out opportunities for the expansion of strategic marketing to drive organizational growth goals. Partner in the mission and upholds the core principles of the organization Committed to diversity and recognizes value of cultural ethnic differences Demonstrate personal and professional integrity Maintain confidentiality at all times Anticipate and responds to customer needs; follows up until needs are met Demonstrate collaborative and respectful behavior Partner with all team members to achieve goals Receptive to others’ ideas and opinions Contribute to a positive work environment Demonstrate flexibility and willingness to change Identify opportunities to improve clinical and administrative processes Make appropriate decisions, using sound judgment Use resources efficiently Search for less costly ways of doing things Speak up when team members appear to exhibit unsafe behavior or performance Continuously validate and verify information needed for decision making or documentation Stop in the face of uncertainty and takes time to resolve the situation Demonstrate accurate, clear and timely verbal and written communication Actively promote safety for patients, families, visitors and co-workers Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance Inventa Towers (L 065) 1 Inventa Place Silver Spring 20910
