| Essential Duties and Responsibilities | Other duties may be assigned. - Understand and agree to abide by the mission of CBU and the CBU Athletics Department.
- Assist in executing short and long-term strategic marketing, advertising, and promotional plans to increase brand awareness, attendance and revenue for men’s and women’s sports.
- Assist in creating marketing plans and fan engagement strategies for assigned programs.
- Co-lead on-campus marketing strategy to reach students, faculty, and staff.
- Develop community outreach plans enhancing relationships with community groups, churches, chambers, and businesses with a focus on increasing attendance for home sporting events.
- Distribute marketing materials for sponsors, vendors, campus departments and other key audiences.
- Help develop promotions schedule for Lancer athletics, research, and purchase promotional items for selected games.
- Assist in executing Jr. Lancers Kids Club experiences at home games.
- Assist in developing and overseeing Lancers Reading Program.
- Communicate with coaches and discuss improvements and requests for marketing strategies and the gameday experience.
- At times, will represent California Baptist University athletics when attending community events, luncheons, business meetings, etc.
- Maintain up-to-date information of sports regulations, rule changes, conference and NCAA policies, and report all compliance issues to compliance office.
- Co-write PA scripts for assigned CBU Athletic events.
- Create marketing student worker plan to increase awareness of on-campus athletic events, maximizing use of flyers, hard signage, and on-campus digital signage.
- Make recommendations to improve gameday efficiencies.
- Make recommendations on improving live gameday fan experiences.
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| Other Knowledge Skills and Abilities | To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. - Demonstrated ability and willingness to live and uphold the University’s Christ-centered mission and values.
- Ability to promote the philosophy and objectivity of the intercollegiate athletics programs, including adherence to all department policies and procedures, as well as the rules and regulations of the university and the NCAA.
- Skill in the use of personal computers and related software applications.
- A thorough knowledge of: Business English and arithmetic; general office methods, procedures and practices.
- Ability to plan, develop, and coordinate multiple projects.
- Ability to read and write at a level appropriate to the duties of the position.
- Ability to gather data, compile information, and prepare reports.
- Strong interpersonal and communication skills, and the ability to work effectively with a diverse faculty, staff and student body.
- Ability to supervise and train staff, including organizing, prioritizing, and scheduling work assignments.
- Strong organizational skills and detail oriented.
- Ability to maintain confidentiality.
- Excellent telephone courtesy, knowledge and experience.
- Ability to work nights, weekends/holidays.
- Ability to interpret, adapt, and apply guidelines and procedures.
- Ability to make administrative/procedural decisions and judgments.
- Ability to create, compose, and edit written materials.
- Ability to investigate and analyze information and to draw conclusions.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand, walk, and sit; and requires sufficient hand, arm, and finger dexterity to operate computer keyboard or other office equipment. Requires visual acuity to read words and numbers, and speaking and hearing ability sufficient to communicate in person or over the phone. The employee must occasionally lift and/or move up to 15 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate. Work normally performed in a typical interior/office work environment, with minimal exposure to health or safety hazards. |
