For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!
Job Summary:
The Director Marketing-Touring will lead tours ranging from theaters to stadiums in low or high volume capacity. This position will liaison between the Talent Buyer, Agency, Manager, and Record Label while communicating directly with local and digital marketers. The Director Marketing-Touring will oversee the development and execution of marketing and promotional plans for artists and develop new strategies for the marketing spend in addition to rolling out long-term marketing initiatives.
Essential Functions:
- Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. Oversee the development and execution of marketing and promotional plans for artists. Develop new strategies for the marketing spend and roll out long-term marketing initiatives.
- Collaborate with Finance to track expenses and invoices. Generates budgets based on valuable input from past experiences, current situations and future trends. Takes prompt action to avoid budget variances by booking and tracking advertising and media. Book and account for advertising and media ensuring funds are allocated to correct partners.
- Conduct marketing research and compile businesses for promotions based on fan interest/demographics including influencers. Build and cultivate relationships within the industry to represent touring.
- May be responsible for other duties day of show including but not limited to overseeing house photographers, direct management of venue websites, live updates on social media day of show, escort media, coordinate meet and greets and guest list.
Qualification:
- BA/BS Degree (4-Year) (Advanced Degree Preferred)
- 6-8 years of related work experience
Knowledge, Skills and Abilities:
- Strong knowledge of social media and online marketing initiatives and strategies
- Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
- Ability to demonstrate creativity and documented immersion in Social Media
- Exceptional interpersonal skills with the ability to build and cultivate relationships
- Must be detail-oriented, can multi-task in a fast paced environment and manage multiple campaigns and projects at once.
- Knowledge of the music industry and artist demographics preferred
Pay Scale: $86,601 - $129,699
