Job Abstract

Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Associate Manager, Direct to Consumer (DTC) & Catalog Site Merchandising

The Associate Manager, DTC will be responsible for helping to drive and execute the merchandising strategy across multiple direct-to-consumer and catalog sites in the Home segment, including Yankee Candle, Foodsaver, and Calphalon. The ideal candidate should possess a background in eCommerce merchandising, passion for product, with a blend of analytical and creative skills. This role requires collaboration with various cross-functional teams, including Merchandising, Brand, Marketing, Planning, and Digital Technology to develop new strategies to drive profitable growth for our brands.

Key Responsibilities

• Lead product merchandising strategy and execution on DTC and catalog websites, and be accountable for revenue and margin goals and other web KPIs
• Create and own the execution of the site merchandising calendar
• Lead new product launches and provide expert guidance to cross functional teams on how to leverage eCommerce direct channel for these campaigns
• Collaborate with the Creative and Production teams on creating enhanced content for DTC websites that will increase conversion
• Ensure best-in-class merchandising capabilities are aligned with the unique consumer needs, including upsells, cross-sells, enhanced content, etc
• Create new selling strategies and models (subscriptions, bundles, exclusives, custom products etc.) for DTC to grow revenues by creating differentiation for DTC channel
• Support customer retention strategies by developing new initiatives to increase repeat purchases through the direct channel
• Leverage the support of Brand partners to maintain the site catalogs, ensuring a comprehensive assortment while managing product lifecycle
• Prioritize merchandising initiatives by collaborating with Tech and Analytics teams to identify the highest ROI initiatives.
• Support promotions strategy by collaborating with cross-functional teams. Identify new and innovative promotion opportunities to drive sales growth
• Manage strategic relationships with external agencies and third party vendors
• Travel 10-15%

Candidate Profile
The candidate is a strategic thinker with a passion for eCommerce. With a background of 3 years of experience in eCommerce merchandising, they possess a strong understanding of eCommerce platforms and best practices. Their creative, analytical, and detail-oriented nature, combined with excellent communication and collaboration skills, make them well-equipped to drive growth and success in the online retail space.

Key Qualifications

• Bachelor's degree in Merchandising, Marketing, Business, or similar field.
• 3 years of experience in eCommerce merchandising, preferably in the home industry.
• Strong understanding of eCommerce platforms and online merchandising best practices.
• Creative eye for visual merchandising and product presentation.
• Analytical mindset with the ability to interpret data and insights to drive decision-making.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• Detail-oriented and organized, with the ability to manage multiple tasks and priorities in a fast-paced environment.
• Ability to both work in startup-like environments and within a large matrixed organization.