The Nuuly Senior Manager, Brand Marketing will drive Nuuly brand marketing efforts, including integrated marketing campaign strategy, influencer activations, and brand partnerships. Must be strategic, collaborative, organized and analytical with a proven track record of establishing impactful brand marketing campaigns that align with business goals to increase brand awareness and drive subscriptions/sales. Role Responsibilities The Senior Manager, Brand Marketing is responsible for:Brand 360 Mar... more details
Nuuly Senior Brand Marketing Manager
LocationUS-PA-Philadelphia
ID2024-9127
Job Family
Marketing
Employee Type
Regular
Position Type
Full-Time
Remote
No
Role Summary
The Nuuly Senior Manager, Brand Marketing will drive Nuuly brand marketing efforts, including integrated marketing campaign strategy, influencer activations, and brand partnerships. Must be strategic, collaborative, organized and analytical with a proven track record of establishing impactful brand marketing campaigns that align with business goals to increase brand awareness and drive subscriptions/sales.
Role Responsibilities
The Senior Manager, Brand Marketing is responsible for:
Brand 360 Marketing Campaigns (approximately two per year) as well as other key seasonal marketing activations.
Oversight of Nuuly’s Influencer Marketing program/team.
Co-branded Marketing efforts with partners that align to and elevate the Nuuly Brand.
Drive PR narratives, especially in B2B and consumer facing press in collaboration with Executive Director and PR agency.
Work closely with internal creative, marketing and merchandising teams to ensure brand best practices, guidelines and instructions to guide brand marketing efforts in producing content deliverables that achieve brand goals.
Oversee measurement of brand initiatives to ensure they are driving awareness, site traffic and subscriptions and create campaigns hindsights to evaluate effect of campaigns and identify future opportunities.
Be highly articulate in all areas of brand communication with creators, partners and vendors.
Supervise Brand Marketing team.
Role Qualifications
Minimum 7 years of experience in marketing or related role with an emphasis on Brand experience.
Demonstrate a passion for and understanding of the Nuuly brand, customers, and product. Have a finger on the pulse of relevant media and lifestyle trends, fashion, and culture.
Self-starter and strong team player who can act as both a collaborator and an owner/leader.
Flexibility in a start-up-like environment is critical. Must be willing to both think strategically and roll up sleeves as needed. Must be willing to wear multiple hats.
Exceptional project management, process management and organization skills.
Effective written and verbal communication skills: must be able to present and inspire.
Understands brand marketing and influencer KPIs.
#Nuuly #LI-EC1
The Perks
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
Submit a Referral
Not finding the perfect fit?
Join our Talent Community to be notified about roles and hiring events that align with your job interests!
Job Abstracts is an independent Job Search Engine. Job Abstracts is not an agent or representative and is not endorsed, sponsored or affiliated with any employer. Job Abstracts uses proprietary technology to keep the availability and accuracy of its job listings and their details. All trademarks, service marks, logos, domain names, and job descriptions are the property of their respective holder. Job Abstracts does not have its members apply for a job on the jobabstracts.com website. Additionally, Job Abstracts may provide a list of third-party job listings that may not be affiliated with any employer. Please make sure you understand and agree to the website's Terms & Conditions and Privacy Policies you are applying on as they may differ from ours and are not in our control.
We would like to take a second to Welcome You to Job Abstracts, the nation’s largest Pure Job Board. With over 3.1 million job listings from 15,000+ Companies & Organizations, we help job searchers find careers that match their interests. As an anonymous user, you have probably discovered how easy our system is to use. However, you have just scratched the surface of what we can offer.
We encourage you to Register so you can use our most powerful features: searching with multiple terms, setting up multiple locations, establishing favorite companies, and accessing your search history. If you find a job you like, you can apply directly for it, and then, keep notes on it. We will also keep a lookout for jobs that match your search terms and email you when we find something you may like.
You can register for free and the system is free to use. If you like our system so far, click on Register and unlock the power required by serious job searchers.
Any time you conduct a search, the system shows you job matches, ranked by their Relevance Score (RS).
The score is calculated by a proprietary algorithm that uses Intelligent Machine Learning.
The Relevance Score tells you how well the job opportunity matches your search term or terms.
When not logged in, the system is limited to one search term. Scores for single term matches are usually lower.
When you register, log in, and set up multiple terms prioritized by importance, the jobs found for you will receive a much higher Relevance Score.