This Market Research Manager collaborates across the Data & Analytics Office to provide the Commercial (Brand & Sales) and New Product Teams guidance & insight based on a solid understanding of the consumer for assigned categories. They provide insights through the execution of primary and secondary marketing research and analytical support for current and/or emerging products. This includes consumer research to assess and understand innovation, product performance, strategic positioning, messag... more details
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United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Hybrid
Role Summary
This Market Research Manager collaborates across the Data & Analytics Office to provide the Commercial (Brand & Sales) and New Product Teams guidance & insight based on a solid understanding of the consumer for assigned categories. They provide insights through the execution of primary and secondary marketing research and analytical support for current and/or emerging products. This includes consumer research to assess and understand innovation, product performance, strategic positioning, message studies, tactical marketing programs, shopper behavior and strategic initiatives. The role also includes analysis of existing research & syndicated data sources to help with market assessments.
Role Accountabilities and Responsibilities (Describe the 5-7 major accountabilities)
Manages marketing research projects:
Works to define appropriate methodology consistent with business goals.
Partner with external agencies & platforms for survey creation, data collection & data analysis.
Review all research materials to ensure validity of research.
Provide input as necessary to marketing and agencies in the development of materials for testing.
Provide actionable recommendations grounded in insights from marketing research, syndicated data, business situation, and realities.
Provide brand planning & strategy assistance through a solid understanding of the consumer.
Apprise the organization of evolving consumer demographics, behaviors, and other trends relative to assigned brands and categories.
Work with support functions as necessary to address business questions with all relevant information and support related strategic efforts.
Work with secondary studies and syndicated data sources such as Circana, Numerator, Luminate, and Mintel.
Manage projects within budgets, schedules, corporate, legal & regulatory requirements, and strictly adhere to relevant policies & SOPs.
Education and Experience
Bachelor’s degree in business management, Psychology, Finance, other quantitative disciplines, or related Life science.
Minimum of 5 years of relevant business experience in market research, business intelligence, marketing, or business analytics is required.
Skills and Competencies
Must have excellent problem-solving, communication, presentation skills, and the ability to function as a team member.
Knowledge of qualitative & quantitative research methodologies, data sources, and specialized market research software.
Experience integrating diverse sources of information, formulating business-relevant, and strategic recommendations.
Must be able to work on a variety of projects spanning multiple categories simultaneously.
#piq #LI-Hybrid
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/
