Job Abstract

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,500 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across five major areas: enrollment, student success, institutional strategy, data & analytics, and diversity, equity, and inclusion (DE&I). We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our careers page.

The Role in Brief:

Paid Social Media Strategist, Enroll360

The Paid Social Media Strategist manages our partners’ media investment in paid social campaigns while working alongside internal teams to support overall enrollment goals. You will be responsible for developing and executing a comprehensive digital strategy that aligns with other Enrollment Services campaign objectives. You will interact regularly with partners, providing ongoing reporting, analysis, and present creative and ad optimization. The ideal candidate will demonstrate the ability to create and assist team members with content and ad creative development, as well as be a well-rounded digital expert with experience in multiple social media platforms.

This hire may be based in Richmond, VA or Washington, D.C.

Position Responsibilities:

Campaign Execution and Deployment

• Develop creative materials, including ad copy, design, and motion for digital ads, based on partners’ branding and marketing strategies
• Create, set up, and maintain advanced paid social campaigns across various platforms
• Monitor and optimize media budgets across all digital platforms; recommend estimated budget and bid strategies required for specific partners
• Deploy systematic A/B testing and monitor results
• Manage understanding of digital products and services of significant scope and complexity
• Identify trends, insights, and innovations in the industry; stay abreast of our competitors’ and partners’ evolving digital strategies
• Support onsite and/or offsite presentations to educate partners and colleagues on services/best practices

Strategy & Reporting

• Work with marketing leadership and department team members to identify opportunities for growth and incremental opportunities for our partners
• Proactively keep abreast of assigned partners' marketing and media campaigns and make recommendations to optimize or makes changes where appropriate
• Create and recommend comprehensive digital marketing plans for each partner with the ability to adapt quickly to budget and time in field constraints

Team Communication

• Communicate campaign-related issues, changes, variances, and contingencies that may arise during deployment; facilitate problem resolution with appropriate parties
• Lead and work with other team members to ensure a smooth and efficient workflow
• Work with team to implement innovative solutions to scale and automate campaign management processes

Basic Qualifications:

• Bachelor's degree
• 2+ years' digital marketing experience
• Experience developing, executing, and managing paid social campaigns
• Immense knowledge in Adobe Creative Suite, including professional experience using design software (InDesign, Photoshop, After Effects)
• Basic understanding of key metrics in Google Analytics or other web analytics software
• Experience with Microsoft Office Suite
• Excellent written and oral communication skills
• Comfortable communicating with external partners regarding performance of campaigns
• Demonstrated organizational skills and attention to detail

Ideal Qualifications:

• Experience building comprehensive digital marketing strategies for various social media platforms
• Previous agency experience or related experience; this role manages more than 25 partners at any given time
• Partner/account management experience
• Experience with developing and executing digital marketing campaigns focused on lead generation
• Deep understanding of web analytics and tracking
• Interest in developing digital attribution strategy through use of tag management solutions (Google Tag Manager, etc.)
• Ability to scope and propose digital marketing media investments and time in field recommendations
• Familiarity or experience with online project management software (Workfront preferred)
• Digital platform certifications
• Experience with marketing automation software
• Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise.

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary range for this role is $53,000 - $60,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Gender affirming care coverage
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

Benefits kick in day one, see the full details here

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.