Job Abstract

Position Overview

The Senior Vice President of Product Marketing is responsible for leading the new and existing product strategy to deliver on both Behr’s strategic and financial goals. This includes developing and commercializing new products along with constantly improving existing products to maintain Behr’s ranking as an Industry Leader in Innovation and the most Trusted Coatings Brand in the US and Canada. Working with Product Marketing, Brand Marketing and R&D this individual is responsible for determining research methodology for developing insights, generating a robust product pipeline, and preparing and delivering presentations for prospective customers. This role leads and influences at the strategic, operational, and tactical levels of the business to ensure our corporate objectives are met. This role requires the strategic vision to develop the appropriate products, services, and/or solutions and implements the product road map that aligns with our core retail customer as well as professional contractors and DIY’ers. Responsibilities also include supporting a collaborative environment to develop talent, continuous improvement, innovative product development, and enhanced strategic partnerships with internal and external stakeholders.

Responsibilities

• Responsible for development, communication and execution of effective product and marketing strategies that align with Long Range Plans (LRP), Annual Operating Plans (AOP) and Strategic Deployment Plans (SDP).
• Analyze and manage products against defined metrics, goals and objectives. Use established data methods to evaluate business health with the objective to attain optimal growth & sustainment; tracks progress against targets to improve (TTI) activities for annual SDP. Redirect team to close gaps utilizing continuous improvement processes.
• Actively participate, lead, advise, or serve on committees, meetings, and cross functional teams (i.e., R&D, marketing, finance, continuous improvement events, operations, policy making, competitive information, customer activities, service gaps, professional organizations, and consumer groups).
• Facilitate meetings and workshops and deliver effective presentations at an executive level. Effectively communicate verbally and in writing to all levels of the organization.
• Lead, monitor, guide, and coach people leaders/team to achieve business targets, implement change, products/marketing (strategic and tactical) and build sustainable customer relationships.
• Develop and cultivate strategic relationships with our customer.
• Continuously develop knowledge and skills to uphold and articulate the organizational strategy and principles of our company.
• Convey the Company’s quality vision to team members and customers and support their participation in the Company’s quality improvement effort.

Required Qualifications

Experience and Education:

• Bachelor’s degree from an accredited institution required; MBA preferred Minimum of 15 years of successful broad marketing experience with at least 10 years of Product Marketing leadership experience in the paint/coatings industry, home improvement industry or consumer packaged goods.
• Experience in marketing consumer products from business case to market launch utilizing stage gate processes.
• Experience with various methods of research to gain consumer insights • Strong presentation skills
• Ability to lead teams

Skills, Knowledge & Abilities:

• Broad knowledge of retail industry, sales, marketing, merchandising, distribution, and customer supply chain knowledge and practices.
• Experience in color design, paint formulation, marketing, customer display and merchandising within the industry.
• Broad knowledge of the coatings industry, company product lines, competitive features, and coatings applications knowledge.
• Ability to create and develop innovative marketing programs which directly support the achievement sales and profitability goals. Ability to plan, organize and implement complex initiatives.
• Ability to deal with ambiguity, manage diversity and drive for results.
• Must have strategic agility, organizational ability, and successful track record for building effective teams.
• Thinks operationally and strategically, analyzes issues, uses sound judgment, generates new ideas/goes beyond the status quo.
• Influence and motivate others, coach, and develop, foster teamwork, steps forward to address difficult issues, provides clear direction, and champions change.
• Effective communication, selling and relationship skills with internal and external customers at all levels.
• Must have analytical, planning and decision-making skills; and demonstrated ability to use sales data for business decisions.
• Demonstrated fiscal responsibility and business ethics.
• Broad marketing experience.

Other Requirements:

• Travel up to 10% (including overnight travel) required periodically

What We Offer

At the BEHR Paint Company, we deliver possibilities that improve you professionally so you can thrive personally. We’re committed to providing you with learning and growth opportunities because our success relies on yours. Our culture, which is strengthened by our commitment to making all employees feel welcome, valued and respected, will challenge you to reach your full potential. BPC provides a competitive total compensation package including exceptional health and wellness benefits, annual cash incentives, annual restricted stock program, paid time off, profit sharing, 401k, tuition reimbursement and much more.

Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in the United States, Canada, Mexico, China and Chile. The Santa Ana, Calif.-based company and maker of the BEHR®, KILZ®, WHIZZ® and E&J® brands is dedicated to meeting the project needs of DIYers, professionals, architects and designers with an unwavering commitment to quality, innovation and value. For more information, visit Behr.com. Professional contractors can visit BEHRPRO.com to learn about BEHR products and BEHR PRO® services. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS).

Our Ongoing Commitment to Diversity, Equity & Inclusion

We believe a workplace that encourages and values different voices, perspectives, and backgrounds builds better teams, better solutions, and more innovation. The goal is for every single team member to have a voice and experience a sense of belonging here, regardless of where they sit in the organization and what their background is. We look forward to your sharing your outstanding and unique talents and perspectives with us!

BEHR (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

BEHR is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish
E-Verify Right to Work Poster: English & Spanish