Kreischer Miller continues to prosper and grow! With approximately 275 team members located in Horsham, PA, we are currently seeking to add a Marketing Coordinator to our outstanding team.
As a member of a three-person marketing team, this role provides exciting opportunities to get involved in a variety of marketing and communications projects that help drive the firm’s awareness in the marketplace and revenue growth. The successful candidate will have a meaningful and visible role in positioning Kreischer Miller as the leading accounting, tax, and advisory firm for privately held companies in the Greater Philadelphia area.
Essential functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
- Overseeing the firm’s content management program:
- Coordinating articles and blog posts written by the firm’s subject matter experts for our publications, including blogs, e-newsletters, and industry and practice alerts
- Posting content to the firm’s websites
- Managing email campaigns
- Promoting content via the firm’s social media accounts
- Posting a monthly roundup of all content to the firm’s intranet for employees
- Managing firm-sponsored client events and exhibiting at industry-sponsored events:
- Maintaining the firm’s marketing calendar for all upcoming events
- Managing the invitation and registration processes for seminars, webinars, and roundtable events
- Coordinating presentation materials with presenters
- Managing the process to provide Continuing Professional Education (CPE) credits to event attendees via LCVista, the firm’s learning management software
- Setting up for in-person events – either in our office or offsite – and serving as the on-site presence and key point of contact for presenters and attendees
- Coordinating with facilities for offsite client events
- Compiling and shipping exhibit materials (external industry events)
- Managing post-event follow-up – sending attendee evaluation forms to presenters, coordinating response to any attendee questions, and creating basic video clips of the event for posting to our website and sending in post-event email recaps
- Maintaining the firm’s websites to ensure they are up-to-date, relevant, and dynamic
- Posting articles, blog posts, alerts, and similar content to the website as well as maintaining professional staff bios on the site
- Coordinating headshots for new and promoted directors and managers with our headshot photographer
- Keeping an eye on the accuracy and functionality of the site and taking ownership to proactively update things that may be out of date or troubleshoot functionality issues with our web developer
- Managing the firm’s social media accounts by posting:
- Articles, blog posts, alerts, and other thought leadership content
- Upcoming client events and speaking engagements
- Recruiting events and related activities in support of the firm’s efforts to recruit new team members
- Messages in support of Diversity, Equity, & Inclusion (DEI) related holidays (messaging to be created by the Marketing Director)
- Managing the firm’s swag store
- Working with our swag store vendor to keep an eye on product inventory levels, research and order new items for the store, and track employee gift codes for swag store purchases
- Additional responsibilities may include:
- Designing ads for community sponsorships
- Researching and ordering promotional items to be used as conference giveaways
- Email campaigns outside of those related to our events or content management program
- Maintaining/updating print and electronic marketing collateral such as PowerPoint templates for presentations and proposals, brochures, product sheets, and director/manager bios
- Assisting with maintaining data quality in the firm’s CRM, including managing mailing lists and tracking inbound leads
- Providing marketing assistance to industry and service groups
- Providing marketing support for the firm’s annual meeting and other similar internal events
Competencies
- Exceptional project management skills; able to manage multiple projects simultaneously and see projects through from beginning to end
- Very detail-oriented; detail work is a major focus of the job, and those details need to be handled quickly, correctly, and efficiently
- Process-oriented; able to follow multi-step processes to ensure that work is fully completed on-time
- Professional and friendly, helpful demeanor; ability to be the “face” of Kreischer Miller at firm-sponsored events
- Able to work with and through others, build and maintain positive relationships, and be responsive to others’ needs and concerns with a “how can I help you?” attitude
- Solid written communication skills. If you’ve written any articles or similar content, please note that in your cover letter and include a writing sample.
- Able to adhere to established marketing and firm guidelines and procedures
- Well-organized, self-motivated, and proactive
- Team player, able to form successful relationships with team members across the firm
- Comfortable learning new marketing-related technology applications and marketing best practices?
Work environment
For the first three months after the start date, the candidate will work in the office two days a week and three days remotely. After the initial three-month period, we will reevaluate and determine the permanent work environment, likely to be a hybrid approach of certain days in the office and certain days working remotely.
Apart from the standard work schedule, the candidate will be required to be on-site for any firm-sponsored client events, whether they take place in our office or at an offsite location such as a local hotel. These events often have an early start time, requiring the person in this role to be onsite and ready to work generally between 7:00am to 7:30am. There are approximately six of these events per year currently. General office work environment
Physical demands
There may be times when occasional lifting of boxes (promotional items, marketing brochures, etc.)?may be necessary. The candidate will always be able to ask other team members for assistance if the weight exceeds their physical capacity.
Sedentary type role; extended periods of sitting at a desk. Use of office equipment including and not limited to computer equipment, office machines such as photo copiers / scanners, telephones.
Travel required
Occasional travel may be required to offsite client event locations, all of which take place in the Greater Philadelphia area. This would be on average six times per year.
Required education
- ?Bachelor’s degree in marketing, communications, business, or related field of study
- ?Entry level up to 3 years of marketing and communications experience
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