When you join Verizon. Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you’re fueled by purpose, and powered by persi... more details
When you join Verizon
Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you’re fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.
When you join Verizon:
You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.
What you’ll be doing:
At Verizon, we don't just wait for the future, we build it. And that is never truer than in our media team. We are seeking a seasoned Media leader to join our passionate team, to help build the future of Local Media for Verizon. Equivalent to an agency Director/VP, this Manager will report into the Associate Director of Media, Local Consumer Mobility and collaborate with the National Mobility team to drive demand for Wireless promotions. This role will be primarily responsible for supporting all Local media and managing initiatives and campaigns across our core Value Proposition and Devices.
As a member of this exciting team, this role will be responsible for shaping the media strategy and driving the activation of key Mobility initiatives. Key responsibilities include:
Own strategy development for large scale initiatives including all media activations.
Develop data informed, cross media channel Local media plans
Orchestrate implementation and execution of media campaigns
Act as the cross-team leader ensuring integration across all aspects of media & engagement teams to define and execute campaigns (Social, Media, Digital COE, Analytics, Sponsorship etc)
Collaborate with the Business Unit, Integrated Marketing, Consumer Insights, Marketing Effectiveness and Marketing Activation and Creative teams across organization to deliver across key projects
Lead media agency relationship, provide clear briefing and direction
Develop and drive measurement plans and learning agenda across all initiatives; manage cross-team delivery of campaign reporting and optimization
Identify and implement innovation and thought leadership within campaigns and across the Media Team
Oversee media investment management strategy for Mobility (Local)
Execute best-in-class budget management including reconciliation and invoice approval
Establish and refine processes for executional excellence
Understand the competitive landscape, consumer, category to derive data informed insights
You'll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Media Strategy experience: including how to develop a communications strategy using all media touchpoints.
Expertise in Local media planning & buying across traditional and digital media with a keen focus on drive to retail.
Better if you have one of the following:
Experience collaborating with creative teams, project management and asset orchestration.
Leading media teams and/or managing agencies that support multiple campaigns / initiatives simultaneously.
Driving Improvement in media effectiveness across channels.
Deep analytical skills to ensure media is driving business performance: strong ability to anchor thinking in key performance indicators and ability to triangulate various data points into actionable insights.
Understanding of data sources to ensure the internal and agency teams can connect the right data sources to drive performance decisions.
Experience collaborating and leading, among many different teams and stakeholders.
Wireless Experience: Knowledge of wireless products & services a plus.
Client or Media Agency experience within a direct response capacity or retail experience.
Prior work experience inspiring others in work group to achieve team goals including experience with expertise knowledge transfer.
Prior work experience guiding a team of direct reports to achieve performance goals and objectives.
Passion for the consumer experience and audience first approach.
Strong stakeholder management, communication and collaboration skills.
Strong Project Management discipline demonstrated by a history of on-time and on-budget launches.
Ability to balance day to day tactical issues with strategic initiatives.
Excellent written and verbal communication skills - deliver clear presentations at senior levels.
Relationship driven - builds credible and trusting relationships with a broad range of colleagues, stakeholders and business partners.
High-energy person who can successfully manage multiple high-visibility, complex technical projects.
Ability to understand business strategies and translate the desired business outcomes to media actions.
Resilience in a fast-paced and performance-oriented environment.
Ability to manage through ambiguity and balance multiple dynamic priorities.
Influential storytelling skills, written and verbal
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours
40
Equal Employment Opportunity
We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $118,000.00 and $218,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
