Job Abstract

The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

BMC is led globally by Karen Hopkins. The function is made up of over 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications & Employee Engagement; Corporate communications.

BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

The opportunity  

The EY Global Media Relations and Social Media team is seeking an experienced and motivated PR and social media associate to join its award-winning team. Working in a flexible model, the supervising associate will work with the Service Line PR leads to provide a range of PR and social media support. 

PR responsibilities and tasks may range from advising on PR initiatives to support programs, media relations and writing press releases, briefing packs, messaging, op-eds, blogs, results reports and more. Social media tasks may include advising and supporting senior EY leaders with personal social media profiles, creating social media content for corporate accounts, commissioning and approving creative assets – graphics and videos. 

The supervising associate may also be required to work directly with business and BMC stakeholders and recommend and execute various plans and initiatives across multiple programs. Overall, the supervising associate is agile and able to quickly and easily flex from one portfolio to another – supporting or leading programs as needed.

The dynamic self-starter has the intellectual rigor and curiosity to work with complex and/or technical subject matter to create compelling and headline-grabbing media stories that work across the world. The ideal candidate is an experienced, organized, proactive, energetic, detail-oriented professional who enjoys a mix of planning, practical execution through to measurement.  

 Your key responsibilities 

• Work with the Service Line PR leads across the four service lines portfolios to deliver measurable results and programs
• Cultivate relationships with target media as needed and secure media coverage on key programs/initiatives as required
• Bring fresh ideas and thinking to the team; remain current on PR and relevant trends and embed in PR strategy and execution
• Work with SL and BMC leadership as needed – either as a team with the PR lead or independently as required – to lead programs
• Prepare press releases and other support materials as needed (such as talking points, media briefings, Q&A, pitches)
• Support SL social media – creating engaging and creative social media content and support all aspects from creation, approval, scheduling and reporting across social. Support SL leaders with social as required 
• Continue to develop PR and social skills – taking advantage of EY and industry learning modules and learning from the more senior/specialist team members
• Work across time zones and communicate regularly with the EY global PR network, informing them of appropriate initiatives and briefing them where appropriate
• Draft regular progress reports for EY global leadership on PR activity and metrics as needed

Skills and attributes for success 

• A self-starter with a “can do” attitude and the drive to get the job done; the potential to develop within the organization 
• Accuracy and attention to detail; reliability and consistency
• Ability to work under pressure and to tight deadlines, managing expectations along the way
• Ability to manage several projects concurrently; excellent time management and organizational skills 
• A strong team player and lateral thinker, comfortable working collaboratively, virtually and independently 
• Excellent communication and networking experience and skills in a wide range of situations and with people at all levels within the organization, including global leadership
• Social media channel management experience and knowledge of social tools and platforms (LinkedIn, Instagram, X/ Twitter, Sprinklr etc)

To qualify for the role you must have  

• Minimum five years media relations and social media experience working in-house or agency; also experience working with corporate, financial or professional services organizations is advantageous 
• Experience managing high-profile events, ideally global events that involve a large number of countries
• Experience working with senior executives and managing individuals’ media profiles

Ideally, you’ll also have 

• Cultural awareness and sensitivity, as this role will involve daily interaction with people in countries around the globe. 
• A passion for current affairs and business news that translates into an ability to drive a vision and newsjacking opportunities. 
• Experience in the B2B or professional services space and with major global brands. 

What we look for

We’re looking for a high-energy, growth minded individual who enjoys working in a fast-paced environment. This individual is results oriented and enjoys working as part of a team to help us continue to deliver world-class PR and social media initiatives in an ever-changing environment.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.