As this is a hybrid role, working out of our Creative Studios in Westlake, Ohio, we will focus on candidates currently residing in Northeast Ohio. American Greetings is recruiting for an eCommerce Marketing Analyst who can assist us with executing hands on keyboard marketing activations and reporting on 3rd party retailer platforms (non-D 2 C). In this role, you will focus on search, display, and other emerging commerce marketing capabilities. Experience is required in media buying and planning,... more details
As this is a hybrid role, working out of our Creative Studios in Westlake, Ohio, we will focus on candidates currently residing in Northeast Ohio.
American Greetings is recruiting for an eCommerce Marketing Analyst who can assist us with executing hands on keyboard marketing activations and reporting on 3rd party retailer platforms (non-D2C).
In this role, you will focus on search, display, and other emerging commerce marketing capabilities. Experience is required in media buying and planning, search marketing, DSP/programmatic marketing, and strong excel and data skills.
Overall success in this position will hinge on collaboration with wider omnichannel, commercial, merchandising, and product teams to help drive American Greetings E-Commerce business forward in terms of both revenue and profitability.
ESSENTIAL DUTIES & RESPONSIBILITIES:
? Hands on keyboard execution and optimization of Search and DSP campaigns across retail media networks (AMZ, KPM, WMC).
? Hands on pacing and management of multimillion dollar marketing budgets vs campaign objectives.
? Proactively identifying and monitoring trends within campaigns to ensure that performance is maximized within budgets.
? Reporting via Excel as well as third party tools such as Profitero, Stackline, Tableau and Pacvue.
? Partners with broader media/shopper team to share tactical learnings and best practices and upcoming initiatives.
? Collaborates with Sales, Marketing, Product, and Merchandising teams for strategic planning, long term planning, and execution of a sales growth plan.
? Other duties and responsibilities to be added as needed. Required Length & Type of Experience:
? 2-3+ years in ecommerce or digital marketing
? Amazon experience is mandatory; experience with WMC, Roundel, KPM and other Retail media platforms are preferred
Knowledge, Skills & Abilities:
? Outstanding problem-solving skills including excellent analytical and reasoning skills and strategic thinking capabilities
? Advanced abilities in digital marketing/advertising with strong working knowledge of various tools related to key word analysis, share of voice (SOV), and automatic ad auction/bidding and measurement
? Ability to effectively manage one’s own time to ensure multiple priorities are balanced and managed successfully
? Excellent interpersonal and communication skills (written and oral)
? Strong PC skills to include ability to use Microsoft Excel, PowerPoint, Word, and data visualization tools (e.g., Tableau, Power BI, etc)
? Strong working knowledge of online shopping, digital advertising platforms, email and analytics.
? Understanding of eCommerce business concepts, practices, and procedures is required.
? High learning agility, digital or eCommerce experience and dealing with ambiguity.
