Job Abstract

Reporting to the Director for Direct Marketing, the Direct Marketing Strategist is responsible for the coordination, execution, and analysis of data for the University Annual Giving Direct Marketing team. The incumbent will work independently to pull donor data to generate audience lists for multi-channel appeals, ensuring high personalization. In conjunction with the Director for Direct Marketing, the Direct Marketing Strategist will also analyze past giving trends to provide analyses of results and recommendations for strategy.

The ideal candidate is detail-oriented, able to anticipate needs, and can manage multiple projects and deadlines simultaneously.

Responsibilities:

• Create accurate and complex data lists (approximately 350+ a year) for multi-channel marketing efforts.
• Analyze large data sets and generate quarterly and FYE reports that inform the Direct Marketing team on the performance of 20+ school and unit partners. 
• Execute data requests on time to ensure that Direct Marketing appeals drop on schedule.
• Maintain the accuracy of data tables with Direct Marketing appeal codes.
• Ensure that information security and privacy standards are met and that data governance standards are upheld.
• Collaborate with Advancement Operations on the CRM conversion, guaranteeing that Direct Marketing needs will be met during and after the database conversion.
• Participate in the Data Community of Practice, Office of Engagement, University Annual Giving, Advancement Operations, and University Advancement meetings as needed.
• Other duties as assigned.

Required Qualifications:

• Bachelor's degree with two years of experience.
• Ability to work independently and meet overlapping deadlines.
• Proficient in computer applications, strong working knowledge of constituent databases (CRM) and software programs, especially SQL.
• Ability to analyze information using critical thinking and problem-solving skills.
• Thorough understanding of structuring data for reporting and analyzing for meaning, including the ability to measure success and outcomes and make data-driven recommendations.

Committed to attracting and retaining a diverse staff, University Advancement honors your experiences, perspectives, and unique identity. Together, we strive to create and maintain working environments that are inclusive, equitable, and welcoming so we can best achieve our mission of supporting our broadly diverse partners, schools, and networks of engaged alumni, parents, and friends of the University.

UVA Advancement offers a flexible and hybrid workplace. All team members must have access to and maintain a secure home office environment with high-speed internet service and work collaboratively with others using various technologies and tools. Depending on the type of position and work performed, or as deemed by manager, some positions may be required to work intermittently in a shared office space located in Charlottesville, Virginia. This position may work from anywhere, with the expectation of being in Charlottesville a minimum of four a year at UVA’s expense.

This position will remain open until filled. This is an exempt level, benefited position. This position is a restricted position and is dependent upon project need, availability of funding, and performance. This position will not support work visas. The salary range is $52,000-$60,000 and is commensurate with education and experience. The University will perform background checks on all new hires prior to employment.  For questions about the position or the application process, please contact Daniel Strong, Senior Recruiter, at das6zb@virginia.edu.

Please apply through the University job board, Careers at UVA, and search for R0062251.  

Internal applicants must apply through their UVA Workday profile by searching ‘Find Jobs’ or through their ‘Jobs Hub’. Applicants must complete an application online with the following documents: a cover letter and resume.

The University of Virginia, including UVA Health system, which represents UVA Medical Center, Schools of Medicine and Nursing, UVA Physician's Group, and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy,) sexual orientation, veteran status, and family medical or genetic information.

The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff.  We believe diversity is excellence expressing itself through every person's perspectives and lived experiences.  We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex, pregnancy, sexual orientation, veteran or military status, and family medical or genetic information.