Responsibilities include but are not limited to: Identify market opportunities and customer needs to improve existing products and develop new services and products. Manage the complete product lifecycle, from initial research to launch and post-launch evaluation. Establish product strategy and manage goals for product promotions and sales campaigns along with tracking and reporting campaign performance to inform next actions. Manage the overall product portfolio P&L to ensure that new account g... more details
Responsibilities include but are not limited to:
Identify market opportunities and customer needs to improve existing products and develop new services and products.
Manage the complete product lifecycle, from initial research to launch and post-launch evaluation.
Establish product strategy and manage goals for product promotions and sales campaigns along with tracking and reporting campaign performance to inform next actions.
Manage the overall product portfolio P&L to ensure that new account growth, attrition, net growth, cross sales and both product and portfolio profitability to support the bank's overall balance sheet and income goals.
Monitors and forecasts customer acquisition, adoption and usage of products and services across all channels to identify gaps and develop appropriate strategies to close gaps.
Collaborates with development, design, and operations teams to ensure the delivery of high-quality products.
Ensure effective promotion and marketing of products in coordination with sales and marketing teams.
Monitors competitive features, offers and pricing to ensure products are designed, positioned and priced appropriately.
Use in-depth analysis to develop clear and persuasive business cases that help drive key business decisions.
Establish and maintain strong working relationships with key partners (including Retail Sales, Customer Care, Marketing, Legal, Risk, Compliance, Technology, Operations, Data & Analytics).
Required Skills:
Proven track-record of working cross-functionally to lead successful product development initiatives.
Knowledge of deposit risk, payment risk and fraud risk management along with compliance requirements for regulated financial institutions.
Excellent verbal, written, and presentation skills (ability to convey complex materials to senior leadership).
Strong problem solving, analytical and strategic thinking skills with a history of using data for decision making.
Strong organizational skills and detail-orientation.
Excellent problem-solving skills and ability to prioritize issues and analysis.
Demonstrated success working within and leading cross-functional teams without formal authority.
Proven interpersonal and relationship building skills with the ability to collaborate and build credibility across multiple lines of business.
Ability to successfully juggle multiple priorities within a fast paced, results-oriented environment.
Self-starter and solutions driven with a willingness to learn and adapt to new responsibilities and the ability to perform with a high degree of authority and autonomy.
Experience with using data analytics tools, including Amplitude, PowerBI, Excel
Required Experience:
Bachelor's degree in Business, Marketing, Technology or a related field.
Minimum of 7 years of product management experience, with a focus on product strategy and execution within financial services organizations.
Demonstrated experience in developing and launching financial products within assigned business area.
Proficiency in defining, owning, and enhancing KPIs for product performance, driving continual improvement and, ultimately, product success.
Previous experience developing strategy for financial products and services.
Preferred Experience:
A proven track record in a fast-paced startup-like environment, with experience in a mid-size organization undergoing rapid transformation.
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