The Senior Manager, Marketing will assist the VP, Multicultural Marketing with the development and implementation of the multicultural plan and strategy targeted to the Hispanic segment. Responsible for the execution of effective Direct Marketing and Brand advertising strategies and tactics to drive customer consideration and growth. Manage Hispanic segment advertising campaigns and projects from inception to completion, including post campaign analysis and summary report. MAJOR DUTIES AND RESPO... more details
JOB SUMMARY
The Senior Manager, Marketing will assist the VP, Multicultural Marketing with the development and implementation of the multicultural plan and strategy targeted to the Hispanic segment. Responsible for the execution of effective Direct Marketing and Brand advertising strategies and tactics to drive customer consideration and growth. Manage Hispanic segment advertising campaigns and projects from inception to completion, including post campaign analysis and summary report.
MAJOR DUTIES AND RESPONSIBILITIES
Oversee all aspects for ideation, execution and implementation of Direct Marketing and Brand campaigns targeted to the Hispanic segment
Manage the creative agency on the creative development of various tactics including Direct Mail, DRTV, Brand TV, Digital Video, Digital Audio, Shared Mail, Print and Radio
Assist in the development of the go-to-market strategy, and overall marketing plan for the Hispanic segment
Develop plans for testing new hypotheses and identifying strategies that deliver actionable insights to optimize customer acquisition and upsell programs
Partner with Marketing and Creative teams to plan and execute all aspects of customer acquisition and upsell programs
Manage all internal relationships that are required to execute creative campaigns
Partner with cross-functional teams to develop and implement Hispanic campaigns across channels to improve multi-touch campaign effectiveness
Analyze performance, assess weekly performance reports and provide program improvement recommendations based on learnings
Responsible for competitive advertising activity monitoring and reporting for the Hispanic segment
Manage budget attributed to Hispanic marketing efforts.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
- Ability to read, write, speak and understand English
- Strong writing and proofreading skills required, for use both internally and for the development of customer facing materials
- Must possess exceptional written and verbal communication skills with the ability to clearly articulate
ideas and feedback in a constructive way - Must possess a high-level of proficiency in PowerPoint and all Microsoft Office applications
- Ability to make decisions and resolve problems while working under pressure within tight timelines/turnaround time
- Ability to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects
- Ability to efficiently manage resources and prioritize tasks
- Ability to think creatively and strategically
- Highly developed capacity for teamwork and a strong focus on the customer
- Ability to build strong relationships with customers and colleagues/effectively work across a matrix organization
- Ability to manage and motivate team members
Related Work Experience
Marketing experience; 7+ years
Education
Bachelor's degree or higher in marketing, business, communications or related field
PREFERRED QUALIFICATIONS
Skills/Abilities and Knowledge
- Proven ability to manage integrated marketing efforts
- Proven ability to manage and direct creative agencies
- Knowledge of cable television, high speed Internet and phone products and services
- Bilingual Spanish
WORKING CONDITIONS
Office environment
Some travel may be required
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