Translate business objectives and strategy into compelling content for specific audiences by collaborating with business teams and functional groups to plan, create, and enhance their communication strategies. Lead cross-divisional efforts and teams for all major trade shows to align on messaging, engagement opportunities, research, maximizing Stryker’s presence, brand, and ROI. Seek out opportunities to enhance and expand our customer reach via communications through best practice sharing acros... more details
Work Flexibility: Hybrid
The Senior Manager, Marketing Communications is responsible for a consolidated and integrated leadership approach to all external communication and public relations activities across the Endoscopy Division’s Business Units.
This role is a hybrid position. This position is required to be based out of the Dallas, San Jose, Denver, or Phoenix locations.
Who we want:
- Hard-working winners.?Confident, competitive and results-oriented professionals who create a track record of success.
- Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
- Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
- Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do:
- Translate business objectives and strategy into compelling content for specific audiences by collaborating with business teams and functional groups to plan, create, and enhance their communication strategies.
- Lead cross-divisional efforts and teams for all major trade shows to align on messaging, engagement opportunities, research, maximizing Stryker’s presence, brand, and ROI.
- Seek out opportunities to enhance and expand our customer reach via communications through best practice sharing across divisions and extending into the industry to build a strategy for maintaining our competitive advantage.
- Develop marketing communication competencies among marketing teams, educating the product teams and dedicated BU MarComm representatives on the value and expected outcomes of marketing communications, aligned to the strategic direction of the corporation.
- Empower business unit ownership of content through streamlined processes, best practice sharing, and consistent evaluation of success metrics.
- Manage and maintain campaign calendar for external communication activities across all the business units to keep track of project status, establish priorities, and tracking deliverables.
- Partner and collaborate closely with strategic communications function to identify opportunities for leverage
- Lead cross-divisional collaborative campaigns for the division and sits on cross-divisional marketing and communication committees.
- Cultivate and implements national media opportunities to elevate and promote Endoscopy’s brand and strategic imperatives, as well as opportunities for Endoscopy’s executive leadership team to further Stryker’s reputation and product promotion through the media.
- Partner with Corporate Marketing and Corporate Communications to shape the brand hierarchy for the Endoscopy division, working with the product teams to understand the strategic roadmap for our products, and how to communicate that roadmap to our customers and internal stakeholders.
- Develops and executes a divisional public relations strategy, proactively engaging key media outlets, and assisting team in managing designated PR firms.
- Manages key agency partners for the division, monitoring spend, agency performance, areas of opportunity and service levels for the division.
- Partners closely with corporate procurement on identifying areas to maximize and leverage marketing communications spend.
- Generate ideas and provide support to promote and grow the global brand; work closely with BUs and Product Managers to define, produce and execute marketing campaigns aligned to corporate strategy.
- Serve as the brand leader for the Endoscopy division, working with designated brand implementers to ensure all internal and external comms are developed in line with brand guidelines and that a consistent customer experience is delivered across the Global Endoscopy business, supporting divisional and cross-divisional campaigns.
- Monitor key competitor communications, use insight to make recommendations as to how to enhance Stryker’s communication performance and create differentiation for our customers.
- Maintain a high degree of self-motivation, generate fresh ideas and foster positive team interaction.
- Act in the best interest of Stryker, reflecting the values of teamwork, collaboration and mutual respect.
What you need:
- Bachelor’s degree required
- 10+ years of work experience required
- Degree in marketing, communications or related field preferred
- 7+ years medical device or marketing/communications experience preferred
- 4+ years of people management experience preferred
$112,800 - $239,800 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.
Travel Percentage: 30%
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.
Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
