Support international e-commerce sites by updating web content and imagery based on monthly content and campaign calendars. Collaborate with various international digital content coordinators by building and QA’ing e-commerce content and marketing email blasts to ensure successful execution of campaign launches. Develop and submit creative briefs for new campaigns, and coordinate with copywriters and graphics team to develop e-commerce assets and copy for campaigns. Maintain and track monthly em... more details
The International Digital Content Coordinator supports international direct-to-consumer e-commerce business within the Skechers International Marketing team. As the team’s digital content steward, this position ensures e-commerce marketing and content stays fresh and up-to-date across international sites. This position works closely with copywriters, advertising teams, merchandisers, and digital content specialists to help ensure brand alignment and consistency across e-commerce sites. Further, this role exercises discretion and independent judgment on matters of significance related to the scheduling and execution of creative campaign briefs, campaign copy, and report submissions.
Essential Job Responsibilities
- Support international e-commerce sites by updating web content and imagery based on monthly content and campaign calendars.
- Collaborate with various international digital content coordinators by building and QA’ing e-commerce content and marketing email blasts to ensure successful execution of campaign launches.
- Develop and submit creative briefs for new campaigns, and coordinate with copywriters and graphics team to develop e-commerce assets and copy for campaigns.
- Maintain and track monthly email marketing calendars for international e-commerce sites and produce analytical reports to identify performance and KPIs from A/B test results.
- Develop and maintain copy/translations library to streamline localization process and optimize turnaround time of creative assets.
- Organize and maintain digital assets and documents for tracking purposes.
- Analyze e-commerce campaign performance metrics and produce monthly reports to identify optimization and improvement opportunities for content strategy and execution.
- Localize and maintain new and existing landing pages across various international e-commerce websites to ensure site content stays up to date and consistent with brand.
- Collaborate with cross-functional teams, including Digital Marketing and Merchandising teams, to ensure content aligns with overall marketing and brand strategies.
- Deliver content and digital assets to various international digital content coordinators in a timely manner.
- Participate in meetings/calls with international markets and cross-functional teams.
- Prepare and present reports to Digital Content Specialist/Manager and VP when necessary.
- Design and create presentations for meetings and conferences as needed.
Job Requirements
- Proficiency using Microsoft Word, Excel, PowerPoint, and Outlook.
- Experience in using Adobe Photoshop preferred.
- Experience in Salesforce Commerce Cloud and Salesforce Marketing Cloud preferred.
- Experience working with Google Analytics and Google Ads preferred.
- Basic knowledge of standard web languages (HTML and CSS) preferred.
- Excellent verbal and written communication working across domestic and international teams.
- Excellent writing and editing skills.
- Fundamental understanding of e-commerce business/structure, including product catalogs and CMS platforms.
Education and Experience
- Bachelor’s degree in Communications, Marketing, Business Administration, or related fields.
- Minimum 1-2 years of experience in E-commerce, Digital Marketing, or related fields.
The pay range for this position is $67,000-$72,000.
About Skechers
Skechers (NYSE: SKX), a global, Fortune 500® brand develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Developing comfort technologies is the foundation of all we do – delivering stylish, innovative, and quality products. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,200 company-and third-party-owned retail locations. Headquartered in Southern California, with offices and distribution centers around the globe, Skechers has spent 30 years helping people of all ages look and feel good.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
